branding & identity

logo & concepts

thefitkit-logo

thefitkit-logo-sketches1

thefitkit-logo-sketches2

Other Logo Concepts

thefitkit-logo-concepts

Specializing in health and fitness, The Fit Kit team needed an identity that would suit the company’s image. We knew the logo had to evoke a sporty feel. Knowing the logo would be used on five different books, we needed something unique that would be flexible enough to look good in different colors. We designed a custom logotype which is bold, balanced and contemporary.

brand components

fitness books, postcards

thefitkit-books

thefitkit-book1 thefitkit-book2 thefitkit-book3 thefitkit-book4 thefitkit-book5

thefitkit-books-postcard

After completion of the logo, we were asked to start putting together a 5 part fitness bible, each consisting of 25 – 40 pages, for The Fit Kit.

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