Project brief
Duane King, Esq. had built a private African American attorneys Facebook group of more than 5,000 members. Duane had the vision of building a networking website and we helped him bring it to reality.
Branding
Creating a Connection
The AAA Network wanted to create an icon that would connect all the “A”s from the company name and stand on it’s own. We worked on various ideas on how we could achieve this look. Below are some sketches of the original work.
Color Scheme
dark blue
#10253F
blue
#1D4A7E
light blue
#4A92AD
light brown
#D8B17A
Typography
Proxima Nova Light
Proxima Nova Semibold
Collateral Design
Web Design
This project was a custom WordPress development with BuddyPress integration. Duane created this website for two things. First, it needed an advanced search to allow any user from about the country to quickly find an attorney in their area based on their required services. Second, it would enable attorneys and recruiters to create an account and profile based on their membership status. Once logged into the website, attorneys would have the ability to use multiple features.
Features to include:
mobile
