Leads vs Brand Awareness. How to Start an Advertising Campaign

Every time we talk to a Realtor or Mortgage Loan officer about digital advertising one of the very first questions is “how can I get leads?” or “how many leads per month will I get?

But I must admit, there were times that we took on a client and gave them what they wanted, we worked on getting leads from day one. Yes, we were successful, but the leads that came in weren’t the best leads. Mostly window shoppers and it was hard to quantify a good lead.

So our team dug in and now we really hold strong and do our best to educate our clients on why brand awareness is more important the lead. Check out this quick, 3-MINUTE video for more details.

If you’re looking to start a digital advertising campaign we can provide you with a free consultation and answer all the questions you may have. Click on the link below to contact us.

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QR Codes – Make Sure You Collect The Data

Coronavirus has forced restaurants to make necessary adjustments. One of which is producing outdoor dining spaces and safer environments for patrons. This includes the use of disposable menus or “contact-less” menus with the use of QR Codes.

Using QR codes is a learning curve for some, but technology has evolved, and now most smartphones come with a QR code scanner built into the camera. This now allows your patrons to come in and scan your menu.

When they scan the QR code they’re directed to menu page on your website. This should activate your data trackers and start collecting data you can use for advertising.

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“Hey Siri.” “Hey Alexa.” “Hey Google.” Do these women know who you are?

Voice is the future of search, but is your business searchable by Alexa, Siri, and Google? If you don’t know, take 10-seconds and ask one of your devices for your service type in your area. Just like this – “Hey, Siri, what ‘business type’ are near me?”

Waiting…

What are the results? Does your business come up, or is it just a list of your competitors? Try this exercise on all voice search options if you can. If you’re coming up, GREAT! If not, some work needs to be done.

Here are a few things that need to be done to come up with relevant voice search results as a local business.

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Is Your Website Ready for 2020 and Beyond?

Right now, you’re either gearing up to start advertising online or already are. Either way, you need to be 100% sure your website is ready to convert. 

We gathered our web team and created a quick checklist for you to run through. This list of 10 essential things to check for will help you get your website on track and ensure it is ready to track data, capture emails, and convert in 2020 and beyond. 

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Collecting Data on Your Website and Using it for Advertising!

 

Marketing success in the next decade will rely heavily on the data you collect. Everything from emails and cell phone numbers captured to website traffic and video views will all be vital information that you can use to target the right customers. But, your website will be the central place for that data collection. 

If you haven’t done so already, there are three key data trackers we recommend you install on your website immediately: Facebook Pixel, Snapchat Pixel, and the LinkedIn Tag. Here is a quick review of each and how we use them to generate leads, brand awareness, and new business opportunities for clients as well ourselves. 

FACEBOOK PIXEL 

With Facebook being the biggest social media platform on the planet, which includes Instagram and WhatsApp, and it’s Facebook login system, which is used for thousands of apps and websites, Facebook Pixel a real gold mine for advertising data.

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Vue Residential Real Estate Brand Development

Support the businesses that support you.  So to give back to our clients we want to start a series of Project Highlights showcasing the work we’ve completed for some of our favorite projects. What better way to show how proud we are of our work and proud of our clients for the work they deliver to their market?

Today’s highlight is our client VUE Realty Group, a Hudson County-based real estate brokerage and consulting firm and their Real Estate Brand Development project. With over 30 years of experience, they have been able to continuously adapt to the real-estate market. Vue Residential endlessly delivers outstanding service to their clients.

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Direct Mail Management

Many would argue that the world has gone completely digital. This holds true but physical marketing, getting in front of the consumer, will never completely cease to exist. Direct Mail is still a very important factor for different businesses and industries. Keep in mind some show more success than others. Direct mail should be a complimentary piece for effective marketing strategies. One of our clients, Jersey College School of Nursing, uses our management service monthly and have continued to show great success for nearly a decade!

Direct Mail may seem like an outdated form of marketing but when paired with proper social campaigns, SEO, and PPC advertisements you unknowingly dominate the market

You may be asking yourself, “what can I do to have an effective physical mailer?”. Here are some tips that may help.

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5 Amazing Real Estate EDDM Postcard Designs

Some say they’re effective, some say they don’t work. But postcard mailers are still here and we think they’re still a great tool for realtors to add to the marketing mix.

The nay-sayers push the fact that the world has gone digital and all marketing should be done online. We’re not here to fight you on that fact. You should continue to do social media advertising, Google PPC, SEO, local seminars and events. In fact, we can even help you with those services as well. But a blast mailer to a targeted area can, when paired with the afore mentioned digital marketing options, can further increase brand awareness and potentially get your phone ringing.

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Is your website secure?

When you think about the word secure what other words come to mind? Safe? Protected? Here is what Google gave us:

synonyms:
safe, protected, protected from harm/danger, out of danger, sheltered, safe and sound, out of harm’s way, in a safe place, in safe hands, guarded, invulnerable; More at ease, unworried, relaxed, happy, confident “an environment in which children can feel secure.”

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