Is Your Website Ready for 2020 and Beyond?

Right now, you’re either gearing up to start advertising online or already are. Either way, you need to be 100% sure your website is ready to convert. 

We gathered our web team and created a quick checklist for you to run through. This list of 10 essential things to check for will help you get your website on track and ensure it is ready to track data, capture emails, and convert in 2020 and beyond. 

1. Mobile Responsive

Google ranks your website higher if it is mobile-friendly. So an email blast or a link from an ad on Facebook, Instagram, or YouTube mobile will open the mobile version of your website. Make sure the experience is top-notch. Also, about 50% of online users are searching on their phones.

Run your site through this test for a quick check. https://search.google.com/test/mobile-friendly 

2. Website Speed

This helps with Google ranking and conversion. Users will leave a website if it is slow to load, and it’s proven the faster your site loads, the higher conversion rates go. Many users leave websites after 3 seconds of loading time.

Test your website here: https://developers.google.com/speed/pagespeed/insights/

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Collecting Data for Marketing on your Website

Marketing success in the next decade will rely heavily on the data you collect. Everything from emails and cell phone numbers captured to website traffic and video views will all be vital information that you can use to target the right customers. But, your website will be the central place for that data collection. 

If you haven’t done so already, there are three key data trackers we recommend you install on your website immediately: Facebook Pixel, Snapchat Pixel, and the LinkedIn Tag. Here is a quick review of each and how we use them to generate leads, brand awareness, and new business opportunities for clients as well ourselves. 

FACEBOOK PIXEL 

With Facebook being the biggest social media platform on the planet, which includes Instagram and WhatsApp, and it’s Facebook login system, which is used for thousands of apps and websites, Facebook Pixel a real gold mine for advertising data.

With the Facebook Pixel appropriately installed on your website, you can advertise your content and promotions specifically to: 

  • Everyone who visited your site in the last 180 or 365 days
  • Everyone who engaged with your Instagram or Facebook pages in the previous 365 days
  • Everyone who downloaded your application
  • Everyone who filled out a form on your website
  • And More. 

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Vue Residential Real Estate Brand Development

Support the businesses that support you.  So to give back to our clients we want to start a series of Project Highlights showcasing the work we’ve completed for some of our favorite projects. What better way to show how proud we are of our work and proud of our clients for the work they deliver to their market?

Today’s highlight is our client VUE Realty Group, a Hudson County-based real estate brokerage and consulting firm and their Real Estate Brand Development project. With over 30 years of experience, they have been able to continuously adapt to the real-estate market. Vue Residential endlessly delivers outstanding service to their clients.

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Direct Mail Management

Many would argue that the world has gone completely digital. This holds true but physical marketing, getting in front of the consumer, will never completely cease to exist. Direct Mail is still a very important factor for different businesses and industries. Keep in mind some show more success than others. Direct mail should be a complimentary piece for effective marketing strategies. One of our clients, Jersey College School of Nursing, uses our management service monthly and have continued to show great success for nearly a decade!

Direct Mail may seem like an outdated form of marketing but when paired with proper social campaigns, SEO, and PPC advertisements you unknowingly dominate the market

You may be asking yourself, “what can I do to have an effective physical mailer?”. Here are some tips that may help.

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5 Amazing Real Estate EDDM Postcard Designs

Some say they’re effective, some say they don’t work. But postcard mailers are still here and we think they’re still a great tool for realtors to add to the marketing mix.

The nay-sayers push the fact that the world has gone digital and all marketing should be done online. We’re not here to fight you on that fact. You should continue to do social media advertising, Google PPC, SEO, local seminars and events. In fact, we can even help you with those services as well. But a blast mailer to a targeted area can, when paired with the afore mentioned digital marketing options, can further increase brand awareness and potentially get your phone ringing.

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Is your website secure?

When you think about the word secure what other words come to mind? Safe? Protected? Here is what Google gave us:

synonyms:
safe, protected, protected from harm/danger, out of danger, sheltered, safe and sound, out of harm’s way, in a safe place, in safe hands, guarded, invulnerable; More at ease, unworried, relaxed, happy, confident “an environment in which children can feel secure”
Xchange Realty – Boutique Real Estate Brand Design

While cleaning out our hard drives when moving to our new office, we came across an oldie but a goodie. This small brand project for boutique real estate brand Xchange Realty developed back in 2009. Partners Ruben Morales and Leonel Mendoza wanted a cool and abstract icon and name. And we delivered.

We created their mark to have a completely different look from other real estate companies. The mark, which is an ambigram, incorporates the letter X when seen as a whole. Within the mark, there’s also an abstract letter R when placing the middle blue diagonal bar alongside the abstract diagonal red bar to the right of it. This created a thought-out custom look for their brand that is sure to be different than the rest.

Of course every brand project starts with the logo and logo sketches.

Once approved we were able to move on and create these really cool business cards and stationery. Everything was printed in full color and the business cards had a spot gloss pattern of houses on the back side of the cards.
Branding for Accountants – Holland & Co. Rebranded

From a consumer’s perspective, accounting is not one of those really attractive industries. Consumers will usually think of accountants as older boring men who just crunch numbers making sense of profit and loss sheets, expenses, and possible taxes owed. But now, as we approach 2018, accounting firms of all sizes are working hard to look more consumer friendly and relevant. Many accounting firms are rebranding to have a modern look that can keep them current with trends of business.

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More than Sushi! Mama Sushi restaurant website relaunch!

Mama Sushi Restaurant of NYC, and coming soon to Passaic, NJ, is one our amazing clients and one our favorite places to eat. Their sushi, which is a fusion of ethnic Latin-American cuisine within a traditional Japanese roll, is to die for! One of my faves is the TRE GOLPES roll. It’s stuffed with mangu (mashed plantains), crispy salami, crispy white cheese, fried egg, avocado, and red onion. So good! If you’re ever in NYC, we strongly recommend you pass by one of their 3 locations.

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10 tips for protecting your WordPress site from hackers
10 Tips for protecting your WordPress site from hackers

Follow these tips to help keep your WordPress website safe.

There are thousands of searches done everyday on how to keep your WordPress blog from being hacked. Many sites offer tips and tricks on how to do this. Here at Pix-l Graphx, we have assembled some of the most useful (some basic, some not so basic) tips to help you protect your site from hackers. Take a read below to see what you can do to protect yourself. (more…)

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