Real SEO Results for Columbus Lasik Vision

Are you selling a service or a product that is technically a service? Through SEO, we are now generating over 130 direct calls per month, over 300 keywords ranking #1 on google, and over 40 high-quality leads per month, and consistently growing for Columbus Lasik Vision and his $999 per eye Lasik Special. 

For this SEO campaign to be successful, we drafted a detailed plan. 

We started by executing a full audit of his website and rankings on Google. This complete SEO audit helped us identify key action items, some of which include: 

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Motion Graphic Videos! Pix-l Samples

We are always putting our creativity and skills to the test. And in 2019 and 2020, we invested the time and started creating Motion Graphic Videos.

Why? Well, motion graphic videos are great tools for your brand and marketing activities. 

First, they look great when you animate your logos. Once animated, you can use them as video intros and closings or add them to your email signature for a little pop. 

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QR Codes – Make Sure You Collect The Data

Coronavirus has forced restaurants to make necessary adjustments. One of which is producing outdoor dining spaces and safer environments for patrons. This includes the use of disposable menus or “contact-less” menus with the use of QR Codes.

Using QR codes is a learning curve for some, but technology has evolved, and now most smartphones come with a QR code scanner built into the camera. This now allows your patrons to come in and scan your menu.

When they scan the QR code they’re directed to menu page on your website. This should activate your data trackers and start collecting data you can use for advertising.

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“Hey Siri.” “Hey Alexa.” “Hey Google.” Do these women know who you are?

Voice is the future of search, but is your business searchable by Alexa, Siri, and Google? If you don’t know, take 10-seconds and ask one of your devices for your service type in your area. Just like this – “Hey, Siri, what ‘business type’ are near me?”

Waiting…

What are the results? Does your business come up, or is it just a list of your competitors? Try this exercise on all voice search options if you can. If you’re coming up, GREAT! If not, some work needs to be done.

Here are a few things that need to be done to come up with relevant voice search results as a local business.

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Is Your Website Ready for 2020 and Beyond?

Right now, you’re either gearing up to start advertising online or already are. Either way, you need to be 100% sure your website is ready to convert. 

We gathered our web team and created a quick checklist for you to run through. This list of 10 essential things to check for will help you get your website on track and ensure it is ready to track data, capture emails, and convert in 2020 and beyond. 

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Collecting Data on Your Website and Using it for Advertising!

 

Marketing success in the next decade will rely heavily on the data you collect. Everything from emails and cell phone numbers captured to website traffic and video views will all be vital information that you can use to target the right customers. But, your website will be the central place for that data collection. 

If you haven’t done so already, there are three key data trackers we recommend you install on your website immediately: Facebook Pixel, Snapchat Pixel, and the LinkedIn Tag. Here is a quick review of each and how we use them to generate leads, brand awareness, and new business opportunities for clients as well ourselves. 

FACEBOOK PIXEL 

With Facebook being the biggest social media platform on the planet, which includes Instagram and WhatsApp, and it’s Facebook login system, which is used for thousands of apps and websites, Facebook Pixel a real gold mine for advertising data.

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Vue Residential Real Estate Brand Development

Support the businesses that support you.  So to give back to our clients we want to start a series of Project Highlights showcasing the work we’ve completed for some of our favorite projects. What better way to show how proud we are of our work and proud of our clients for the work they deliver to their market?

Today’s highlight is our client VUE Realty Group, a Hudson County-based real estate brokerage and consulting firm and their Real Estate Brand Development project. With over 30 years of experience, they have been able to continuously adapt to the real-estate market. Vue Residential endlessly delivers outstanding service to their clients.

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