Right now, you’re either gearing up to start advertising online or already are. Either way, you need to be 100% sure your website is ready to convert.
We gathered our web team and created a quick checklist for you to run through. This list of 10 essential things to check for will help you get your website on track and ensure it is ready to track data, capture emails, and convert in 2020 and beyond.
1. Mobile Responsive
Google ranks your website higher if it is mobile-friendly. So an email blast or a link from an ad on Facebook, Instagram, or YouTube mobile will open the mobile version of your website. Make sure the experience is top-notch. Also, about 50% of online users are searching on their phones.
Run your site through this test for a quick check. https://search.google.com/test/mobile-friendly
2. Website Speed
This helps with Google ranking and conversion. Users will leave a website if it is slow to load, and it’s proven the faster your site loads, the higher conversion rates go. Many users leave websites after 3 seconds of loading time.
Test your website here: https://developers.google.com/speed/pagespeed/insights/