Seven reasons Why WordPress is great for SEO
WordPress is one of the most popular content management systems for building custom websites. Being user-friendly and customizable, it also offers a variety of benefits when it comes to search engine optimization (SEO). For business owners and brands looking to have a reliable digital employee with a great online presence and drive website traffic, here are seven reasons SEO on WordPress is really good.
Easy-to-use SEO Plugins
One of the best advantages of using WordPress for SEO is the vast selection of SEO plugins available. These plugins offer a range of tools and features to help improve your website’s visibility and search engine rankings.
The most popular SEO plugin for WordPress is the Yoast SEO plugin, which offers a range of features, including optimizing page titles, the meta description on each page, and website content for specific keywords. Yoast also analyzes your content and suggestions for improvements, making it easier for even busy business owners to optimize their websites for the best search results.
In today’s mobile-driven world, a mobile-friendly website is essential for your site’s SEO. With 92.3% of internet users accessing the internet using a mobile phone, Google has made it clear that mobile-friendliness is crucial in determining a website’s search engine rankings.
Luckily, WordPress themes are designed to be mobile-responsive, meaning they automatically adjust to fit the screen size of any device being used. This ensures that your website is accessible and user-friendly, regardless of whether someone is accessing it from their desktop, smartphone, or tablet.
Fast Loading Website Speeds
Website loading speed is another critical factor impacting your website’s ranking position in search engines. Slow loading speeds can negatively affect user experience and increase bounce rates, harming your SEO efforts.
Your WordPress website, when developed properly, is optimized for speed, with features like caching and content delivery networks (CDNs) that help to ensure your website loads quickly.
Additionally, you can find a WordPress SEO plugin to improve any aspect of your website’s speed and performance, like plugins for image optimization or speeding up post or page loading times. Ensuring that you’re delivering an excellent user experience.
Permalinks are the permanent URLs for your website’s pages and posts. They are essential in SEO because they help search engines understand the structure and hierarchy of your website’s content.
WordPress sites make it easy to customize your permalinks, allowing you to include keywords in your URLs. This can help improve your website’s visibility in search queries and make navigating easier for users.
Customizable and Scalable
Like all other website content management systems, you and find completely free WordPress website themes that are great looking and modern with all the benefits needed for great WordPress SEO.
Our team specializes in custom WordPress development. This means you can easily add new features and functionality to your website that fit your brand and specific conversion goals. A few custom features that are always top of mind include:
- Site Structure / User Experience Design and Flow
- Custom Landing Pages
- Video Integration
Additionally, WordPress is a scalable platform, meaning it can handle high levels of traffic and complex websites without slowing down or crashing. This makes it an ideal choice for businesses and brands looking to grow their organic traffic over time consistently.
Social Media Content Integration
Social media is essential to any SEO strategy, and WordPress makes it easy to integrate your social media profiles into your website. WordPress offers a range of plugins and widgets that allow you to display your social media profiles and share your content across multiple social media platforms.
This not only helps to drive traffic to your website but can also improve your social media engagement and following. Furthermore, social media signals are a factor in determining search engine rankings, so having a strong presence can help improve your website’s visibility in search engine results pages (SERPs).
WordPress plugins also allow for great data tracking. You can integrate data trackers for Facebook Pixel, Google Analytics, and more. These are great for understanding engagement, collecting advertising data, and conversion metrics.
Finally, one of the most significant advantages of using WordPress for SEO is the platform’s regular updates. WordPress is an open-source platform, meaning it is constantly being updated and improved by a community of developers. These updates include bug fixes, security patches, and new features, which can help improve your WordPress website’s search engine optimization.
The only negative to these WordPress updates is that you must be very careful when updating your WordPress plugins. There can sometimes be compatibility issues that cause your website to malfunction or, even worse, negatively affect your search engine rank.
Additionally, WordPress updates ensure that your website is always up-to-date with the latest SEO best practices and algorithm updates, helping to ensure that you’re always ahead of the curve.
In conclusion, a WordPress site is an excellent choice for businesses and brands looking to improve their SEO. With easy-to-use SEO plugins, mobile-friendly design, fast loading speeds, SEO-friendly permalinks, and regular updates, WordPress has everything you need to improve your website’s search engine rankings and drive organic traffic.
Whether you’re just starting or looking to take your SEO efforts to the next level, WordPress SEO is excellent and the right choice to help you achieve your goals.