Project brief
The team at Main Street Title needed to update a brand that was in their words, “antiquated”. This required a full overhaul of the entire brand.
Branding
Classic Style with a Modern Twist
Main Street Title wanted to incorporate the original logo’s lantern motif, executed with classic style that would feel fresh while paying homage to company founders.
![logo-sketches-main-street-title](https://pixlgraphx.com/wp-content/uploads/2021/09/logo-sketches-main-street-title-scaled.jpg)
![logo-main-street-title](https://pixlgraphx.com/wp-content/uploads/2021/05/logo-main-street-title-scaled.jpg)
Color Scheme
Dark blue
light blue
orange
yellow
Typography
Fedra Serif A Medium
![typography-1-main-street-title](https://pixlgraphx.com/wp-content/uploads/2021/05/typography-1-main-street-title.jpg)
Fedra Serif B Normal
![typography-2-main-street-title](https://pixlgraphx.com/wp-content/uploads/2021/05/typography-2-main-street-title.jpg)
Traditional. Relevant. Forward-Thinking.
Title insurance is a very serious part of the real estate transaction process that most people don’t know a lot about. So when new home buyers are working with Main Street Title, brand consistency at every touch point is vital to creating trust in the company.
![bc-main-street-title](https://pixlgraphx.com/wp-content/uploads/2021/06/bc-main-street-title-scaled.jpg)
![](https://pixlgraphx.com/wp-content/uploads/2021/05/t-shirt-1-main-street-title.jpg)
![t-shirt-2-main-street-title](https://pixlgraphx.com/wp-content/uploads/2021/05/t-shirt-2-main-street-title.jpg)
![folder-main-street-title-2](https://pixlgraphx.com/wp-content/uploads/2021/12/folder-main-street-title-2-scaled.jpg)
![pull-up-banner-main-street-title](https://pixlgraphx.com/wp-content/uploads/2021/05/pull-up-banner-main-street-title.jpg)
![window-decal-main-street-title](https://pixlgraphx.com/wp-content/uploads/2021/05/window-decal-main-street-title.jpg)
Web Design
Along with great style, Main Street Title required a site with top-level functionality for maximum usage. They wanted to allow users to order title insurance directly on the website, download required state documents, and quickly calculate payments. Pix-l Graphx delivered on all fronts, and made sure all functions worked seamlessly on mobile as well for a new wave of tech-savvy homebuyers.
![website-main-main-street-title](https://pixlgraphx.com/wp-content/uploads/2021/06/website-main-main-street-title.jpg)
![website-1-main-street-title](https://pixlgraphx.com/wp-content/uploads/2021/05/website-1-main-street-title-826x1024.jpg)
![website-2-main-street-title](https://pixlgraphx.com/wp-content/uploads/2021/05/website-2-main-street-title-921x1024.jpg)
![website-3-main-street-title](https://pixlgraphx.com/wp-content/uploads/2021/08/website-3-main-street-title-1024x934.jpg)
![website-4-main-street-title](https://pixlgraphx.com/wp-content/uploads/2021/08/website-4-main-street-title-889x1024.jpg)
Mobile
![mobile-1-main-street-title](https://pixlgraphx.com/wp-content/uploads/2021/05/mobile-1-main-street-title.jpg)
![mobile-2-main-street-title](https://pixlgraphx.com/wp-content/uploads/2021/05/mobile-2-main-street-title.jpg)
![mobile-3-main-street-title](https://pixlgraphx.com/wp-content/uploads/2021/05/mobile-3-main-street-title.jpg)