Project brief
With over 30+ years of combined experience, Vue Residential, the boutique real estate agency in Hoboken, NJ, needed a brand that reflected the new forward-thinking and consultative approach they took with the firm.
Branding
With the immense amount of real estate firms in Hoboken and the Hudson County area, Vue Residential wanted a logo that could stand on its own. The brand needed to represent not only a modern, clean brand but also professionalism and trust. The colors were kept in black and white to keep a clean look and not have colors overpower any real estate content for their properties.
Color Scheme
black
charcoal
gray
white
Typography
Gotham Light
Gotham Bold
Collateral Design
Since the launch of the brand we have worked together on not only the internal collateral but multiple decks, booklets, interactive PDFs and flyers for their new projects.
Web Design
Easily Find Your Home.
Vue Residential’s website was created with the focus that users could search for real estate information from anywhere on their website, whether on desktop or mobile. It was developed in WordPress and integrated with IDX Broker for the property feeds on the website. A custom landing page was also created for home values to generate more leads for the firm.
CONDOMINIUM Landing pages
