Category: Branding
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Vue Residential Real Estate Brand Development

Support the businesses that support you.  So to give back to our clients we want to start a series of Project Highlights showcasing the work we’ve completed for some of our favorite projects. What better way to show how proud we are of our work and proud of our clients for the work they deliver to their market?

Today’s highlight is our client VUE Realty Group, a Hudson County-based real estate brokerage and consulting firm and their Real Estate Brand Development project. With over 30 years of experience, they have been able to continuously adapt to the real-estate market. Vue Residential endlessly delivers outstanding service to their clients.

While working on their brand, from business cards to website development, we wanted to convey their message with care and attention to detail. Check out a few mock-ups we created after our complete creative process of their brand.

 

 

 

We’ve created and continue to create real estate development landing pages to promote their new listings. Our latest project can be seen here for a property located in Jersey City, NJ. For this project, we wanted to convey a clean, sleek and elegant look. The listed property is in the center of an upbeat, vibrant, energetic community full of youth yet entwined in history. We wanted to show that same energy through the unique design and interface of their website. Our goal was to have the design of the website directly correlate to the design and structure of the home or development.

So, what do we do when they have multiple new listings and want to create a new website per location? Do we template the site and change information? No, we want to provide a unique feel for each location listed. Similarly located in the Jersey Area, our client had another location they wanted to market. Therefore, we built this site to showcase their second listing. Utilizing content provided from our client we are able to build and develop an interactive, educational, and engaging website to aid in the purchase of our clients listings.

Direct Mail Management

Many would argue that the world has gone completely digital. This holds true but physical marketing, getting in front of the consumer, will never completely cease to exist. Direct Mail is still a very important factor for different businesses and industries. Keep in mind some show more success than others. Direct mail should be a complimentary piece for effective marketing strategies. One of our clients, Jersey College School of Nursing, uses our management service monthly and have continued to show great success for nearly a decade!

Direct Mail may seem like an outdated form of marketing but when paired with proper social campaigns, SEO, and PPC advertisements you unknowingly dominate the market

You may be asking yourself, “what can I do to have an effective physical mailer?”. Here are some tips that may help.

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Xchange Realty – Boutique Real Estate Brand Design

While cleaning out our hard drives when moving to our new office, we came across an oldie but a goodie. This small brand project for boutique real estate brand Xchange Realty developed back in 2009. Partners Ruben Morales and Leonel Mendoza wanted a cool and abstract icon and name. And we delivered.

We created their mark to have a completely different look from other real estate companies. The mark, which is an ambigram, incorporates the letter X when seen as a whole. Within the mark, there’s also an abstract letter R when placing the middle blue diagonal bar alongside the abstract diagonal red bar to the right of it. This created a thought-out custom look for their brand that is sure to be different than the rest.

Of course every brand project starts with the logo and logo sketches.

Once approved we were able to move on and create these really cool business cards and stationery. Everything was printed in full color and the business cards had a spot gloss pattern of houses on the back side of the cards.

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