Restaurant Branding Checklist for Business Owners

Resraurant branding checklist

August 10


Are you looking to take your restaurant’s branding and image to the next level? A comprehensive brand experience, including visuals, messaging and marketing tactics that reflect your unique business can make all the difference in establishing lasting relationships with prospective customers. But where do you begin when crafting an effective restaurant brand identity?

At Pix-l Graphx Inc., we recognized the importance of developing a plan for success—so we put together this handy restaurant branding checklist as a starting point for creating an unforgettable restaurant brand.

Restaurant Essentials

    • Rebranding Package

    • Logo Design

    • Business Cards

    • Stationery
      Email Signatures

    • Gift / Loyalty Cards

    • Gift Card Holders

    • Uniforms / T-shirts

    • Table Tents

    • Social Cards

    • Catering Folders

    • Branded Napkins,

    • Cups, Coasters

    • Promo Items

    • Stickers

Types of Restaurant Menus

    • Plastic

    • Booklets

    • Laminated

    • Waterproof

    • Anti germ

    • Takeout

    • Course Specific

Interior Signage

    • Acrylic

    • Posters

    • Window and Floor

    • Light Box

Exterior Signage

    • Feather Displays

    • Cafe Barriers

    • Sandwich Boards

    • Outdoor Banners

    • Light Boxes


    • Anti germ Menus

    • Takeout Menus

    • Course Specific

Social Media

    • Strategy Development

    • Branded Social Headers & Avatars

    • All Social Media Business Account Setups

(Facebook, Twitter, Google, Yelp, TikTok, Instagram, Pinterest, YouTube, etc)

Restaurant Marketing

    • Search Engine Optimization

    • Paid Search Ads PPC (Google, Bing, etc)

    • Social Ads (Facebook, Twitter, Instagram, etc)

    • Online Local Directory Setup

    • Direct Mail / E.D.D.M.

    • Newspaper / Magazine Ads

    • Email Newsletter


    • Website Design

    • Mobile Responsive Website

    • Landing Pages

    • Online Ordering

    • Web Development

    • E-Commerce

    • Mobile App

    • Web Banners

    • Blog (WordPress)

Restaurant Branding Inspiration

Do you want to make your restaurant stand out from the competition? If so, look no further for inspiration. With millions of restaurants competing for customers, it’s critical to differentiate yourself and clearly define who you are as a restaurant brand.

This means creating a unique, attractive, recognizable visual identity—an identity that will help draw people in, encourage loyalty, and, more importantly, stay memorable in the minds of all potential diners.

Check out a few brands we helped launch using the same restaurant branding checklist above.

Fattys – Every Day is a Cheat Day


The Lobby – Eat.Drink.Play.


Mamasushi – More Than Sushi


As you can see, there are a lot of different elements that go into branding a restaurant. But don’t worry, we’re here to help! Click here for a downloadable PDF version of this checklist. Just give us a call or contact us we’ll get started on your project right away.

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