Jessica Fornes came to us as a new client wanting to update the look of her business. Along with the custom makeup artist business cards, Jessica also needed a postcard that she can hand out to potential clients. Keeping up with her image, the postcard and business cards were designed to be direct, modern and stylish.
When was the last time you picked up the Yellow Pages to look for contact information on a business? It has probably been a while. Local marketing used to be dominated by the Yellow Pages, radio and newspapers, but it’s not what’s happening today. Today’s consumer needs everything instantly. They look on the web for updated business information and recommendations before choosing to go out and make a purchase. At the present time 97% of all consumers use the internet when searching for products or services in their local area. That’s a pretty big chunk! (more…)
Currently, we are working on a project for a restaurant which specializes in comfort food. We decided on a logo and the next step is to set the color combination that will be used for the company image.
Instead of just choosing colors we thought would suit the brand, we took some low resolution images off of the web and pixelated them in Photoshop. This gave us a good idea as to what colors we can potentially use for the company image.
The pixels simplify the image into a variety of bold colors where it makes it easier to pick them. Getting inspiration from actual source is the most accurate way!
One of our passions at Pix-l Graphx is working on your company’s image. Our logo designs go through a long process of sketches and online research to make sure we create the right impression for your business.
Social media has become a part of the marketing landscape for some time now. This is not to say that traditional marketing does not have its place because advertising, public relations, and referrals are still an integral component. However, small businesses should consider leveraging social media as a part of your company’s marketing strategy.
Facebook and Twitter have completely changed how businesses both big and small interact with customers. As a business owner, if you have not tapped into the vast potential of Facebook and Twitter, you should be asking how those platforms can help you achieve your marketing objectives.
The best way to regard social media is a means to make yourself available to many different channels. The draw with social media from a business standpoint is that it fosters context, content, connection, and community. This ultimately will lead to the acquisition of new customers because the hard-sale has been eliminated and in its place open and honest dialogue. (more…)
You shouldn’t take your business card for granted because it identifies how others portray your business. Every detail reflects on your identity and serves as a first impression to new clients. When done properly, a business card is one of the first things potential clients reach for to contact you. Make your business card memorable so it doesn’t become overlooked and thrown away. Thinking about the design, shape, texture of the paper, and color are simple ways to make your business card look unique and stand out from the rest. (more…)
You might wonder what those barcode-looking images are that are showing up on print ads, billboards, websites, t-shirts and cereal boxes. QR codes, or “quick response” codes, are two-dimensional versions of barcodes. Basically, they are a box filled with black and white squares and vary in complexity.
With a simple scan from your smartphone’s camera, they can help direct prospective customers to your online marketing messages. Your smartphone reads the QR code and opens up the encoded command. These commands can direct you to a website, add a contact to your address book, direct you to the market or app store to purchase an application, and so on. The possibilities are endless. (more…)
As a niche blogger, it is essential to stay current and on top of the news in your industry. A recent product launch, industry-wide news, or controversial subject can give you an idea to write about. For instance, if a product is getting too much hype and attention, you can voice your opinion. As a result, you will have an interesting blog for your readers.
Have you purchased a product or service recently that is relevant to your blog? You are a perfect candidate to write an honest and compelling review. If the product or service gave you great benefits, find out if the company offers an affiliate program. As an affiliate, you can earn additional income. Write an honest opinion about it. Although you may discourage some potential customers from buying, you will score credibility points, which is important to your online presence in the long run. (more…)
It’s a great way to build relationships with your readers and generate traffic to your website. It is a free service available from Twitter.com
After you create your Twitter account and login, you can add “followers” and others can “follow” you. Following a person allows you to receive the messages they are posting. These messages are called “tweets” and are limited to 140 characters. This is a great way for your followers to quickly read the information you are trying to communicate. (more…)
Titles and descriptions on a website are important because they give search engines instructions on what the page is about and how they should treat it. They are information inserted into the “head” area of your web pages.
Use the Google Keyword Tool to search for keywords that best relate to the content on each page of your website. These keywords should be used in writing your titles and descriptions. Use the character count to check how many characters you have written so you do not go over the limit. (more…)
