Genesis Cleaning Services has been a client of our for many years and it was time to … clean up … their marketing initiatives.
The founder of the Genesis Cleaning Services had a short consultation with Alcides, she arrived with a concept, objectives and faith in our expertise. Concluding the consultation, Genesis Cleaning Services embarked on disinfecting their current marketing initiatives by implementing a new design for business cards, postcards and their website. A social presence was one of Genesis’ objectives; we decided that a promotion would aid in building their fan base.
To unsmudge the Genesis Cleaning image, we creating a new color palette while still keeping their original color of purple. This new color palette became a big part of their look and was used consistently across each of the designs.
Our first task was to create a clean business card; while still listing numerous services offered. We seeked to have a visually appealing business card that screamed freshness!
Secondly, similar to the business card, we designed a spotless postcard. This postcard would include a promotion of a free cleaning that would move traffic to the newly improved Genesis Cleaning Services website. This postcard would then be sent by Every Door Direct Mail which is designed to reach every home, every address, every time.
Genesis Cleaning Services’ website was originally very clean, however some might of said it was bare. We wanted the website to sparkle; we incorporated bright colors, photos of Genesis Cleaning Services in action, easy access to estimates and detailed company information.
Visit the website: www.genesiscleaners.com
The web development task was two fold. The first part was to create website content in a way that would be picked up by search engines for local searches. The second was to design and develop the website.
In completing the web development, we created detailed profiles on some of the top local online directories. We ensured that Genesis Cleaning Services gleamed over competitors.
Needless to say, we enjoyed sanitizing Genesis Cleaning Services’ marketing initiatives!
Genesis Cleaners’ old website.
Your website is an employee. For most of you, it could be the first employee people meet. So why do most businesses short change this oh-so-important part of the business?
Let’s take your website, humanize it, and make it like a real employee. The US minimum wage is currently $7.25 an hour, July 8th, 2013. If this employee were only working part-time at 20 hours a week, you’d be paying that employee $7,540 a year. If it’s a full-time employee, at minimum wage, you’re looking at $15,080 each year. With the right amount of production, as a business owner, this is not a bad expense at all.
When was the last time you picked up the Yellow Pages to look for contact information on a business? It has probably been a while. Local marketing used to be dominated by the Yellow Pages, radio and newspapers, but it’s not what’s happening today. Today’s consumer needs everything instantly. They look on the web for updated business information and recommendations before choosing to go out and make a purchase. At the present time 97% of all consumers use the internet when searching for products or services in their local area. That’s a pretty big chunk! Continue Reading ->
Here are the top five tips for a blogger who experience blogger’s block:
1. Write about what is new in your industry
As a niche blogger, it is essential to stay current and on top of the news in your industry. A recent product launch, industry-wide news, or controversial subject can give you an idea to write about. For instance, if a product is getting too much hype and attention, you can voice your opinion. As a result, you will have an interesting blog for your readers.
2. Write a product review
Have you purchased a product or service recently that is relevant to your blog? You are a perfect candidate to write an honest and compelling review. If the product or service gave you great benefits, find out if the company offers an affiliate program. As an affiliate, you can earn additional income. Write an honest opinion about it. Although you may discourage some potential customers from buying, you will score credibility points, which is important to your online presence in the long run. Continue Reading ->
Titles and descriptions on a website are important because they give search engines instructions on what the page is about and how they should treat it. They are information inserted into the “head” area of your web pages.
Use the Google Keyword Tool to search for keywords that best relate to the content on each page of your website. These keywords should be used in writing your titles and descriptions. Use the character count to check how many characters you have written so you do not go over the limit. Continue Reading ->
Do you want to create a blog but have no idea where to begin? Pix-l Graphx can help you start your own blog, even if you have no programming skills or experience with web design! In a matter of minutes, you can begin posting articles, photos, videos, or audio for others to see and leave quick feedback on. Best of all, there are free online blog websites that are available for you to use to create and manage your new website.
What Is a Blog?
Many people might not know the exact purpose of a blog. We believe blogging is a new way of instantly sharing information with others, whether it’s for business or personal use. A blog is a website where the content is organized by date and categories. Unlike a basic website, the content is dynamic, which means it’s constantly being updated by you when you add new blog posts. There’s also a way of searching by categories if you want to read posts relating to a certain topic. Continue Reading ->
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Facebook is making changes and I doesn’t look good like they’re going to benefit small businesses. bit.ly/2FFkpVd