Leads vs Brand Awareness. How to Start an Advertising Campaign
Every time we talk to a Realtor or Mortgage Loan officer about digital advertising one of the very first questions is “how can I get leads?” or “how many leads per month will I get?
But I must admit, there were times that we took on a client and gave them what they wanted, we worked on getting leads from day one. Yes, we were successful, but the leads that came in weren’t the best leads. Mostly window shoppers and it was hard to quantify the quality of the lead.
So our team dug in and now we really hold strong and do our best to educate our clients on why brand awareness is more important the lead. Check out this quick, 3-MINUTE video for more details.
If you’re looking to start a digital advertising campaign we can provide you with a free consultation and answer all the questions you may have. Click on the link below to contact us.
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QR Codes – Make Sure You Collect The Data
Coronavirus has forced restaurants to make necessary adjustments. One of which is producing outdoor dining spaces and safer environments for patrons. This includes the use of disposable menus or “contact-less” menus with the use of QR Codes.
Using QR codes is a learning curve for some, but technology has evolved, and now most smartphones come with a QR code scanner built into the camera. This now allows your patrons to come in and scan your menu.
When they scan the QR code they’re directed to menu page on your website. This should activate your data trackers and start collecting data you can use for advertising.
“Hey Siri.” “Hey Alexa.” “Hey Google.” Do these women know who you are?
Voice is the future of search, but is your business searchable by Alexa, Siri, and Google? If you don’t know, take 10-seconds and ask one of your devices for your service type in your area. Just like this – “Hey, Siri, what ‘business type’ are near me?”
Waiting…
What are the results? Does your business come up, or is it just a list of your competitors? Try this exercise on all voice search options if you can. If you’re coming up, GREAT! If not, some work needs to be done.
Here are a few things that need to be done to come up with relevant voice search results as a local business.
Personal Branding with the Bearded Banker
This was a great conversation with the Bearded Banker on Personal Branding and why its important for a Realtor or Mortgage Professional. We hope you enjoy the video.
If you are looking to brand yourself, client here for more information.
Is Your Website Ready for 2020 and Beyond?
Right now, you’re either gearing up to start advertising online or already are. Either way, you need to be 100% sure your website is ready to convert.
We gathered our web team and created a quick checklist for you to run through. This list of 10 essential things to check for will help you get your website on track and ensure it is ready to track data, capture emails, and convert in 2020 and beyond.
Collecting Data on Your Website and Using it for Advertising!
Marketing success in the next decade will rely heavily on the data you collect. Everything from emails and cell phone numbers captured to website traffic and video views will all be vital information that you can use to target the right customers. But, your website will be the central place for that data collection.
If you haven’t done so already, there are three key data trackers we recommend you install on your website immediately: Facebook Pixel, Snapchat Pixel, and the LinkedIn Tag. Here is a quick review of each and how we use them to generate leads, brand awareness, and new business opportunities for clients as well ourselves.
FACEBOOK PIXEL
With Facebook being the biggest social media platform on the planet, which includes Instagram and WhatsApp, and it’s Facebook login system, which is used for thousands of apps and websites, Facebook Pixel a real gold mine for advertising data.
Branding for Accountants – Holland & Co. Rebranded
From a consumer’s perspective, accounting is not one of those really attractive industries. Consumers will usually think of accountants as older boring men who just crunch numbers making sense of profit and loss sheets, expenses, and possible taxes owed. But now, as we approach 2018, accounting firms of all sizes are working hard to look more consumer friendly and relevant. Many accounting firms are rebranding to have a modern look that can keep them current with trends of business.
Kristin Martins Personal Real Estate Agent Website
Developing your personal brand is probably one of the most important parts of being a real estate agent. One of the most important touchpoints is a real estate agent website. Some agents go with a custom branded website, some go with a free option provided by their broker or agency. There is no wrong way to go. As an agent, you need to be online and have a portal for people to get more information and possibly lead them into your lead generation funnels.
Elite In Motion Relocation Branding Design
This custom branding design for Natalie Gutin and her company Elite In Motion Relocation services is designed and developed in 2013.
