From a consumer’s perspective, accounting is not one of those really attractive industries. Consumers will usually think of accountants as older boring men who just crunch numbers making sense of profit and loss sheets, expenses, and possible taxes owed. But now, as we approach 2018, accounting firms of all sizes are working hard to look more consumer friendly and relevant. Many accounting firms are rebranding to have a modern look that can keep them current with trends of business.

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Developing your personal brand is probably one of the most important parts of being a real estate agent. One of the most important touchpoints is a real estate agent website. Some agents go with a custom branded website, some go with a free option provided by their broker or agency. There is no wrong way to go. As an agent, you need to be online and have a portal for people to get more information and possibly lead them into your lead generation funnels.

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