Category: Uncategorized
Home / Uncategorized /
Is Your Website Ready for 2020 and Beyond?

Right now, you’re either gearing up to start advertising online or already are. Either way, you need to be 100% sure your website is ready to convert. 

We gathered our web team and created a quick checklist for you to run through. This list of 10 essential things to check for will help you get your website on track and ensure it is ready to track data, capture emails, and convert in 2020 and beyond. 

1. Mobile Responsive

Google ranks your website higher if it is mobile-friendly. So an email blast or a link from an ad on Facebook, Instagram, or YouTube mobile will open the mobile version of your website. Make sure the experience is top-notch. Also, about 50% of online users are searching on their phones.

Run your site through this test for a quick check. https://search.google.com/test/mobile-friendly 

2. Website Speed

This helps with Google ranking and conversion. Users will leave a website if it is slow to load, and it’s proven the faster your site loads, the higher conversion rates go. Many users leave websites after 3 seconds of loading time.

Test your website here: https://developers.google.com/speed/pagespeed/insights/

Continue Reading ->

Collecting Data for Marketing on your Website

Marketing success in the next decade will rely heavily on the data you collect. Everything from emails and cell phone numbers captured to website traffic and video views will all be vital information that you can use to target the right customers. But, your website will be the central place for that data collection. 

If you haven’t done so already, there are three key data trackers we recommend you install on your website immediately: Facebook Pixel, Snapchat Pixel, and the LinkedIn Tag. Here is a quick review of each and how we use them to generate leads, brand awareness, and new business opportunities for clients as well ourselves. 

FACEBOOK PIXEL 

With Facebook being the biggest social media platform on the planet, which includes Instagram and WhatsApp, and it’s Facebook login system, which is used for thousands of apps and websites, Facebook Pixel a real gold mine for advertising data.

With the Facebook Pixel appropriately installed on your website, you can advertise your content and promotions specifically to: 

  • Everyone who visited your site in the last 180 or 365 days
  • Everyone who engaged with your Instagram or Facebook pages in the previous 365 days
  • Everyone who downloaded your application
  • Everyone who filled out a form on your website
  • And More. 

Continue Reading ->
Branding for Accountants – Holland & Co. Rebranded

From a consumer’s perspective, accounting is not one of those really attractive industries. Consumers will usually think of accountants as older boring men who just crunch numbers making sense of profit and loss sheets, expenses, and possible taxes owed. But now, as we approach 2018, accounting firms of all sizes are working hard to look more consumer friendly and relevant. Many accounting firms are rebranding to have a modern look that can keep them current with trends of business.

Continue Reading ->
Kristin Martins Personal Real Estate Agent Website

Developing your personal brand is probably one of the most important parts of being a real estate agent. One of the most important touchpoints is a real estate agent website. Some agents go with a custom branded website, some go with a free option provided by their broker or agency. There is no wrong way to go. As an agent, you need to be online and have a portal for people to get more information and possibly lead them into your lead generation funnels.

Continue Reading ->

×
MENU