Securing your brand name online is a very important foundational rule in marketing. One of our biggest pet peeves is reviewing a brand and every social media platform they are on and their website URL are all different. This makes it very difficult for any consumer to easily find your brand. 

Our recommendation is to use a website like www.NameChk.com or www.NameCheckr.com to run a quick search for your brand name. These websites allow you to drop in your desired brand name in the search. The result show you all of the available domain names options – .com, .org, and more – as well as all available social platforms and content creation websites.

This is a vital for your brand. Check for your brand name and claim them.

Every time we talk to a Realtor or Mortgage Loan officer about digital advertising one of the very first questions is “how can I get leads?” or “how many leads per month will I get?

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Coronavirus has forced restaurants to make necessary adjustments. One of which is producing outdoor dining spaces and safer environments for patrons. This includes the use of disposable menus or “contact-less” menus with the use of QR Codes.

Using QR codes is a learning curve for some, but technology has evolved, and now most smartphones come with a QR code scanner built into the camera. This now allows your patrons to come in and scan your menu.

When they scan the QR code they’re directed to menu page on your website. This should activate your data trackers and start collecting data you can use for advertising.

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This was a great conversation with the Bearded Banker on Personal Branding and why its important for a Realtor or Mortgage Professional. We hope you enjoy the video.

If you are looking to brand yourself, client here for more information.

Right now, you’re either gearing up to start advertising online or already are. Either way, you need to be 100% sure your website is ready to convert. 

We gathered our web team and created a quick checklist for you to run through. This list of 10 essential things to check for will help you get your website on track and ensure it is ready to track data, capture emails, and convert in 2020 and beyond. 

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Marketing success in the next decade will rely heavily on the data you collect. Everything from emails and cell phone numbers captured to website traffic and video views will all be vital information that you can use to target the right customers. But, your website will be the central place for that data collection. 

If you haven’t done so already, there are three key data trackers we recommend you install on your website immediately: Facebook Pixel, Snapchat Pixel, and the LinkedIn Tag. Here is a quick review of each and how we use them to generate leads, brand awareness, and new business opportunities for clients as well ourselves. 

FACEBOOK PIXEL 

With Facebook being the biggest social media platform on the planet, which includes Instagram and WhatsApp, and it’s Facebook login system, which is used for thousands of apps and websites, Facebook Pixel a real gold mine for advertising data.

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