Why Using Social Media is Important for Small Businesses

Social media has become a part of the marketing landscape for some time now. This is not to say that traditional marketing does not have its place because advertising, public relations, and referrals are still an integral component. However, small businesses should consider leveraging social media as a part of your company’s marketing strategy.

Facebook and Twitter have completely changed how businesses both big and small interact with customers. As a business owner, if you have not tapped into the vast potential of Facebook and Twitter, you should be asking how those platforms can help you achieve your marketing objectives.

The best way to regard social media is a means to make yourself available to many different channels. The draw with social media from a business standpoint is that it fosters context, content, connection, and community. This ultimately will lead to the acquisition of new customers because the hard-sale has been eliminated and in its place open and honest dialogue. (more…)

What Does Your Business Card Say About Your Brand?

You shouldn’t take your business card for granted because it identifies how others portray your business. Every detail reflects on your identity and serves as a first impression to new clients. When done properly, a business card is one of the first things potential clients reach for to contact you. Make your business card memorable so it doesn’t become overlooked and thrown away.  Thinking about the design, shape, texture of the paper, and color are simple ways to make your business card look unique and stand out from the rest. (more…)

How to Create a QR Code for Your Business

What Do QR Codes Look Like?

You might wonder what those barcode-looking images are that are showing up on print ads, billboards, websites, t-shirts and cereal boxes. QR codes, or “quick response” codes, are two-dimensional versions of barcodes. Basically, they are a box filled with black and white squares and vary in complexity.

With a simple scan from your smartphone’s camera, they can help direct prospective customers to your online marketing messages. Your smartphone reads the QR code and opens up the encoded command. These commands can direct you to a website, add a contact to your address book, direct you to the market or app store to purchase an application, and so on. The possibilities are endless. (more…)

Top 5 Tips for Blogger’s Block

Here are the top five tips for a blogger who experience blogger’s block:


1. Write about what is new in your industry

As a niche blogger, it is essential to stay current and on top of the news in your industry. A recent product launch, industry-wide news, or controversial subject can give you an idea to write about. For instance, if a product is getting too much hype and attention, you can voice your opinion. As a result, you will have an interesting blog for your readers.


2. Write a product review

Have you purchased a product or service recently that is relevant to your blog? You are a perfect candidate to write an honest and compelling review. If the product or service gave you great benefits, find out if the company offers an affiliate program. As an affiliate, you can earn additional income. Write an honest opinion about it. Although you may discourage some potential customers from buying, you will score credibility points, which is important to your online presence in the long run. (more…)

How to Use Twitter

How to Use Twitter

Twitter is a social networking website that’s changing the way people communicate and make connections with others from all around the world.

It’s a great way to build relationships with your readers and generate traffic to your website. It is a free service available from Twitter.com

After you create your Twitter account and login, you can add “followers” and others can “follow” you. Following a person allows you to receive the messages they are posting. These messages are called “tweets” and are limited to 140 characters. This is a great way for your followers to quickly read the information you are trying to communicate. (more…)

How to Set Up Titles and Descriptions on Your Website

Titles and descriptions on a website are important because they give search engines instructions on what the page is about and how they should treat it. They are information inserted into the “head” area of your web pages.

Use the Google Keyword Tool to search for keywords that best relate to the content on each page of your website. These keywords should be used in writing your titles and descriptions. Use the character count to check how many characters you have written so you do not go over the limit. (more…)

How to Create a Blog

Do you want to create a blog but have no idea where to begin? Pix-l Graphx can help you start your own blog, even if you have no programming skills or experience with web design! In a matter of minutes, you can begin posting articles, photos, videos, or audio for others to see and leave quick feedback on. Best of all, there are free online blog websites that are available for you to use to create and manage your new website.

What Is a Blog?

Many people might not know the exact purpose of a blog. We believe blogging is a new way of instantly sharing information with others, whether it’s for business or personal use. A blog is a website where the content is organized by date and categories. Unlike a basic website, the content is dynamic, which means it’s constantly being updated by you when you add new blog posts. There’s also a way of searching by categories if you want to read posts relating to a certain topic. (more…)

How to Make a Facebook Fan Page

YOU ASK?! WE ANSWERED!! Many of our clients ask us, “How Do I Make a Facebook Fan Page? “, so we wrote a simple tutorial for those who want to learn how.

Creating a Facebook fan page is both easy and beneficial for your company or business’ online presence. Facebook fan pages are profiles for companies, businesses or celebrities and an interactive way to network, connect with and advertise to current and potential customers, also known as “fans”. (more…)

Modern Stylish Business Cards that Get Noticed!

Ramos Photography Rounded Business Cards w/ Spot UV
M. Ramos Photography. Rounded Corners Matte w/ Spot UV on logo.

An important part of any business’ marketing materials is an exceptionally crafted business card. A classy, expertly designed business card can help distinguish you from your competitors and brand you into the memory of a prospective customer. Your card MUST be as creative as possible to get noticed. Not to worry! We’re here to help by offering distinctive custom designed business cards that are stylish and modern in appearance in several different styles: (more…)

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