As a realtor, wouldn’t it be nice for potential clientele to have a pre-existing knowledge of your identity including; how you work, the properties you list/sell, type of properties you specialize in and the area you love?

As a realtor, wouldn’t it be nice for potential clientele to have a pre-existing knowledge of your identity, including; how you work, the properties you list/sell, type of properties you specialize in, and the area you love?

To have all of that, you will need to set some time aside to think about your personal realtor branding strategy and develop a strong social media plan!

Branding is one of those tricky words that depending on who you ask, you’re bound to have a different answer each time. The best way, we’ve learned to describe branding is by having people answering this question – What do you think about when you hear Mercedes Benz? Luxury, Quality, and Performance, these words reflect their brand.

Branding is how people perceive your company, products or services, and yourself. You can help develop your brand by strengthening your message on social media, your marketing material, and your website.

So, how are you going to pinpoint your brand? Answer these questions:

  • What most strongly sets you apart from your peers?
  • Who is your targeted audience?
    • What do they do? (i.e., Career/Activities)
    • How much do they make?
    • Where do they live?
    • Any recent life-altering decisions?
  • What message do you want to get across to your audience?
  • What do you do better than anyone else?
  • Do all of your marketing materials and social media pages have a consistent voice and look?

We promise by developing your Realtor branding strategy, you’re clientele will know who you are and want to work with you before ever meeting you! 

We love sharing resourceful information. Here are a couple of other good reads. – Topics Realtors should Talk about on Social Media and personal branding websites!