Titles and descriptions on a website are important because they give search engines instructions on what the page is about and how they should treat it. They are information inserted into the “head” area of your web pages.
Use the Google Keyword Tool to search for keywords that best relate to the content on each page of your website. These keywords should be used in writing your titles and descriptions. Use the character count to check how many characters you have written so you do not go over the limit. (more…)