Developing your personal brand is probably one of the most important parts of being a real estate agent. One of the most important touchpoints is a real estate agent website. Some agents go with a custom branded website, some go with a free option provided by their broker or agency. There is no wrong way to go. As an agent, you need to be online and have a portal for people to get more information and possibly lead them into your lead generation funnels.

But, having a personally branded real estate agent website really takes your image to the next level. It tells people you are serious and really care about your branding. Take a look at this custom design and development for Kristin Martins, real estate agent focusing on the luxury market in Hoboken and Jersey City, NJ area.