If there is one thing that makes us cringe, it is going to a client’s social media pages and seeing incorrect banner sizes! We recommend letting us handle the design of your social media pages, but if you’re feeling extra artistic and want to take this task on – get the banner sizes correct! Continue Reading ->
Each year, there is a new marketing buzzword that changes up the idea of conventional marketing. We are sure you don’t need us to tell you, Content Marketing is all the rage this year! Continue Reading ->
Did you know that Pinterest and Instagram both launched in 2010? But during the past five year as a business owner, I am sure you’ve been more expose to Instagram. Why did brands adopt Instagram first?… My guess is the concept is simple, user friendly and just a few months ago they began offering paid advertising / media planning to large brands. Does this mean Pinterest should just be treated as the red headed stepchild?
NO! Don’t keep Pinterest on the back burner for too much longer. By signing up for a Pinterest Business account you will have a whole new pinning view!
In a little over a years time, Pinterest has become extremely brand friendly. A promoted posts [media planning] is no longer just for Facebook, Twitter and Instagram. Make room in your social media budget for Pinterest ads. By logging on to ads.pinterest.com you are now able to choose a pin, pick your demographics then sit back and track your campaign!
Media planning wasn’t enough to impress you? Take a look at analytics.pinterest.com this will help you figure out; which pins are working for you best, see what boards have the most impressions and find out what site people are pinning your pins from most.
Brands that have been taking advantage of all that Pinterest has to offer have flourished and your business should too! Need help with gaining followers, contact us and we will make advertising through social media easy!
Social media has become a part of the marketing landscape for some time now. This is not to say that traditional marketing does not have its place because advertising, public relations, and referrals are still an integral component. However, small businesses should consider leveraging social media as a part of your company’s marketing strategy.
Facebook and Twitter have completely changed how businesses both big and small interact with customers. As a business owner, if you have not tapped into the vast potential of Facebook and Twitter, you should be asking how those platforms can help you achieve your marketing objectives.
The best way to regard social media is a means to make yourself available to many different channels. The draw with social media from a business standpoint is that it fosters context, content, connection, and community. This ultimately will lead to the acquisition of new customers because the hard-sale has been eliminated and in its place open and honest dialogue. Continue Reading ->
You shouldn’t take your business card for granted because it identifies how others portray your business. Every detail reflects on your identity and serves as a first impression to new clients. When done properly, a business card is one of the first things potential clients reach for to contact you. Make your business card memorable so it doesn’t become overlooked and thrown away. Thinking about the design, shape, texture of the paper, and color are simple ways to make your business card look unique and stand out from the rest. Continue Reading ->
What Do QR Codes Look Like?
You might wonder what those barcode-looking images are that are showing up on print ads, billboards, websites, t-shirts and cereal boxes. QR codes, or “quick response” codes, are two-dimensional versions of barcodes. Basically, they are a box filled with black and white squares and vary in complexity.
With a simple scan from your smartphone’s camera, they can help direct prospective customers to your online marketing messages. Your smartphone reads the QR code and opens up the encoded command. These commands can direct you to a website, add a contact to your address book, direct you to the market or app store to purchase an application, and so on. The possibilities are endless. Continue Reading ->
Twitter is a social networking website that’s changing the way people communicate and make connections with others from all around the world.
It’s a great way to build relationships with your readers and generate traffic to your website. It is a free service available from Twitter.com
After you create your Twitter account and login, you can add “followers” and others can “follow” you. Following a person allows you to receive the messages they are posting. These messages are called “tweets” and are limited to 140 characters. This is a great way for your followers to quickly read the information you are trying to communicate. Continue Reading ->
YOU ASK?! WE ANSWERED!! Many of our clients ask us, “How Do I Make a Facebook Fan Page? “, so we wrote a simple tutorial for those who want to learn how.
Creating a Facebook fan page is both easy and beneficial for your company or business’ online presence. Facebook fan pages are profiles for companies, businesses or celebrities and an interactive way to network, connect with and advertise to current and potential customers, also known as “fans”. Continue Reading ->
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Holland and Co. CPA has a brand new look! Check out this brand refresh. bit.ly/BrandHollandCo