For some, social media for realtors is a difficult task. For the realtors using social media correctly, they are in front a new audience or, more specifically, the audience of their choice. We find a lot of realtors are using social media incorrectly, anyone can post low-quality photos of new listings but is that really doing anything for your past, present and future clients? Continue Reading ->
We are in the 21st century and everyone is on their phones. We don’t like reading anymore and most content is transitioning to images and video. So why do you need a company brochure? Continue Reading ->
As a realtor, wouldn’t it be nice for potential clientele to have a pre-existing knowledge of your identity including; how you work, the properties you list/sell, type of properties you specialize in and the area you love? Continue Reading ->
If there is one thing that makes us cringe, it is going to a client’s social media pages and seeing incorrect banner sizes! We recommend letting us handle the design of your social media pages, but if you’re feeling extra artistic and want to take this task on – get the banner sizes correct! Continue Reading ->
Each year, there is a new marketing buzzword that changes up the idea of conventional marketing. We are sure you don’t need us to tell you, Content Marketing is all the rage this year! Continue Reading ->
What Do QR Codes Look Like?
You might wonder what those barcode-looking images are that are showing up on print ads, billboards, websites, t-shirts and cereal boxes. QR codes, or “quick response” codes, are two-dimensional versions of barcodes. Basically, they are a box filled with black and white squares and vary in complexity.
With a simple scan from your smartphone’s camera, they can help direct prospective customers to your online marketing messages. Your smartphone reads the QR code and opens up the encoded command. These commands can direct you to a website, add a contact to your address book, direct you to the market or app store to purchase an application, and so on. The possibilities are endless. Continue Reading ->
Here are the top five tips for a blogger who experience blogger’s block:
1. Write about what is new in your industry
As a niche blogger, it is essential to stay current and on top of the news in your industry. A recent product launch, industry-wide news, or controversial subject can give you an idea to write about. For instance, if a product is getting too much hype and attention, you can voice your opinion. As a result, you will have an interesting blog for your readers.
2. Write a product review
Have you purchased a product or service recently that is relevant to your blog? You are a perfect candidate to write an honest and compelling review. If the product or service gave you great benefits, find out if the company offers an affiliate program. As an affiliate, you can earn additional income. Write an honest opinion about it. Although you may discourage some potential customers from buying, you will score credibility points, which is important to your online presence in the long run. Continue Reading ->
Twitter is a social networking website that’s changing the way people communicate and make connections with others from all around the world.
It’s a great way to build relationships with your readers and generate traffic to your website. It is a free service available from Twitter.com
After you create your Twitter account and login, you can add “followers” and others can “follow” you. Following a person allows you to receive the messages they are posting. These messages are called “tweets” and are limited to 140 characters. This is a great way for your followers to quickly read the information you are trying to communicate. Continue Reading ->
Titles and descriptions on a website are important because they give search engines instructions on what the page is about and how they should treat it. They are information inserted into the “head” area of your web pages.
Use the Google Keyword Tool to search for keywords that best relate to the content on each page of your website. These keywords should be used in writing your titles and descriptions. Use the character count to check how many characters you have written so you do not go over the limit. Continue Reading ->
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Holland and Co. CPA has a brand new look! Check out this brand refresh. bit.ly/BrandHollandCo