Is good design subjective?

I’ve always wondered what makes good graphic design “good design.” Were we born with a sense that evaluates what a good design or bad design is? Were we raised through society to believe what good or bad design is? We may never know the answer.
But, I believe a couple of points may help us understand. First, humans like order and with order comes a refined and understandable aesthetic. Another would be legibility and the last, is color and its impact. What are your thoughts?