The Applebees Blondie No More. Why?!

February 7



What happened Applebee’s?! Why was this taken away from me? Lol. This was one of my favorite guilty pleasures. The Applebees Blondie was the perfect dessert. The perfect blend of chilled vanilla ice cream, a hot white brownie cake with melted white chocolate, and walnuts. All that on a nice hot skillet. Just remembering the sizzling sound of the ice cream as it melts its way down from the plateau and kisses the skillet makes me smile. Smh

And the worst part about this is finding this out on a cheat day. I know, I know. I sound like an obese person. But when you workout most of the week, crave that one thing that makes it all worth it and its no longer there, it’s frustrating and disappointing. I’ve done the research, and people say the recipe changed, and the bad reviews began dominating the web. Here is a suggestion,

GO BACK TO THE OLD RECIPE! People would tweet about it all day. “The Blondie is Back,” they will tweet, and the floodgates will open with tons of fatties just like me, ready to chow down.

But for those of your who are weekend fat-asses like me, and enjoy an awesome dessert, here is a copy-cat recipe of the Applebee’s Blondie. Sorry Applebee’s, I’ll be back for Football Sundays and 50-cent wings when the season starts.

Click Here for the Recipe
“Sweets are my weakness. Creative thinking is my strength.”


How does one product or service affect your restaurant branding?

We completely understand why this move had to be made. Sometimes you must remove a service or product from your offerings to make space for something better. For Applebee’s, this wasn’t the case with the Blondie, but we understand.

As a small or regional restaurant brand, the last thing you want to do is eliminate a staple item that patrons love. So unless there’s a logistical reason or a defective product is the reason, this isn’t a good move.

But if you must, here are some tactics to help you keep your clients love for the brand and patronage strong.

1. Alert all clients about the retirement of the product. Make it into an event and promotion. “R.I.P., blondie. You will be missed.”
2. Run a social media ad campaign or product content around a new replacement product. This will help you control the narrative and expectations.
3. Update your restaurant’s menu everywhere! Leave no stone unturned. This should include your restaurant website, social media outlets, online ordering platforms, and printed menus.


We’ve recently made some difficult changes as well. First, we started focusing on what services we execute best and bring the best results to our clients. These services include: 

  • Award-Winning Website Development
  • Brand Strategy
  • Brand Development
  • Digital Advertising Strategy
  • Search Engine Optimization

Second, we relaunch a new website for ourselves. This fantastic new website tells the story about our team, lists our top projects, and gives exact details of the aforementioned core services of Pix-l Graphx Inc. Take a look for yourself! Then, please tell us what you think. 


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