Pay-Per-Click Agency, specializing in advertising for New Jersey Businesses

 

In today’s society, when you need anything answered, you use your smartphone, laptop, or even desktop to visit a search engine website such as Google. Google and various other websites have changed the way society obtains information. For businesses, this means that digital marketing should be a huge priority. So, have you been online and clicked on an advertisement today? Most likely you have. The search engine website then selects the most relevant search results from your inquiry, for your searches “Keywords.” Then, Google provides you with a list of websites. The Google highlighted websites are paying for to take those first highlighted spots; businesses that pay for these services are conducting Pay-Per-Click Advertising (PPC).

Google & Pay-Per-Click (PPC) Advertising

 

Google AdWords – by far the most popular PPC platform – operates on a pay-per-click model, in which users bid on keywords (search term) and pay for each click on their advertisements. Googles owns more than 70% of the search engine market share.

Picture PPC like this:

For example, you arrive late to the club, and subsequently, there is a long line. To not wait in line, you pay to skip the line by paying for VIP. This is PPC advertising when it comes to website searches.

Some stats for businesses:

  • 93% of online experiences begin with a search engine
  • 75% of users never scroll past the first page of search results
  • Search is the #1 driver of website traffic to content sites
  • In total, the average adult spends more than 20 hours online a week & younger adults spend even more time online.
  • Mobile devices account for over 50% of paid search clicks (PPC)
  • 50% of web users can’t tell the difference between paid and standard search results

What does this mean for businesses? Your target market of customers typically spends about three hours a day online, so why are you not taking this opportunity to market and advertise your business? With PPC advertising you can provide potential clients with solutions to their problems by them simply clicking on your PPC advertisement.

How does Pix-l Graphx help businesses with PPC?

Here at Pix-l Graphx, there are many ways our marketing team can help your business. Do you want your business to stay relevant? Do you want potential customers to see your business before the competition? Well then PPC advertising is for you. Not only will PPC improve traffic to your website but it will also turn these visits to sales if done correctly. Additionally, our marketing team can provide you with weekly, or monthly data analyses on how your ad campaign is doing and recommend changes accordingly. Therefore, if you’re looking to start a campaign or you have a campaign that is struggling, we can help.  ad

Want our team to help your business?

To get started with Pix-l Graphx fill out the form below or contact us at (201) 553-1200 and let us know what type of campaign you want for your business. If you are unsure, our team of digital experts can help you decide what types of campaigns will work best for your organization and build out an effective marketing strategy to help you achieve your overall goals.

 

 

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