Lozano law firm.
Immigration Family Law is a serious and complicated business. Lozano Law Firm offers an invaluable resource for families looking to legally immigrate to the U.S. Every step in the process must be executed with perfection, so Pix-l Graphx was tasked with developing a strong brand that communicates trust and respect.
Project brief
Lozano Law Firm is a team of board-certified Lawyers with a can-do attitude. They required a design agency with the same mentality. Pix-l Graphx designers took charge and developed a brand in two languages.
Branding
Simplify
The ask was to “make a complicated process simple.” Like immigration law, the process of branding is anything but simple. The goal? To be both approachable and respectable. Pix-l Graphx employed its patented consistency to build a brand strategy that could appeal to both an immigrant population adapting to a new country as well as Lozano’s corporate associates and affiliates.
Color Scheme
dark blue
light blue
orange
green
purple
Yellow
Typography
Open Sans Regular
Open Sans Bold
Web Design
Lozano Law wanted a colorful, yet professional look when first landing on their website. Pix-l Graphx designed the homepage to match their new branding. For easy navigation, each service is highlighted by a different color. The family orientated images portray the immigration process as welcoming and, in turn, more inviting for a client to work with the Lozano Law team. The homepage also highlights an easy to complete call to action form, their office locations, recent news and most importantly - client testimonials.
mobile
