For local cleaning companies, competition is fierce. To stand out and consistently generate leads, SEO (Search Engine Optimization) should be at the heart of your marketing strategy. SEO helps ensure your cleaning business shows up when potential customers search for services you offer — right when they need you. The goal is for your cleaning company to show up on the top 3 local pack on page one of google.
1. Get Found in Local Searches
Most customers search for cleaning services online using terms like “house cleaning near me” or “commercial cleaning in [city].” If your Website isn’t optimized for these searches, you’re invisible to them. A strong local SEO strategy helps your business appear at the top of local Google search results, driving highly qualified traffic to your Website.
2. The Power of Google My Business (GMB)
Your Google My Business (GMB) profile is one of the most important pieces of your local SEO strategy. It allows your Google Business Profile to appear in Google’s “map pack,” where many customers click first. These are the top three GMB profiles shown on page one of Google for any local search.
An optimized GMB profile—with up-to-date business information, service areas, great customer reviews, and photos—builds trust and encourages users to call or request a quote directly from search results.
3. Dedicated Landing Pages for Every Service
Creating a dedicated landing page for each service you offer — such as residential cleaning, office cleaning, post-construction cleanup, or move-out cleaning — allows search engines to rank your business for each service individually. This increases your visibility across a wider range of search queries and improves the chances of capturing customers searching for specific services.
How Much Should SEO Cost for a Local Service Business?
For most local cleaning companies, SEO services typically range from $500 to $2,000 per month, depending on the market size, competition, and scope of services.
This usually includes research for relevant keywords, on-page optimization, Google My Business management, content creation, and link building to influence local SEO ranking factors. At the same time, this may seem like a big investment, but a well-executed SEO campaign can easily pay for itself with just a few new recurring clients each month — making it one of the most cost-effective long-term marketing channels for local businesses.
Local SEO Success for Royal Cleaning Services in Bloomfield, NJ
In January of 2025, we launched the new Website and a local SEO campaign for www.RoyalCleaningLLC.com. In the first month, we fixed an issue with their Google business profile, finalized, and launched the new Website. On February 1st, we kicked off the local SEO campaign with a primary focus on Commercial Cleaning services and a secondary focus on residential cleaning services.
From February to May 2025, we generated the following results:
- 98 submissions on the Quick Quote form on the home page
- 59 submissions on the Contact Page
- 27% increase in GMB Phone calls
- 86 Calls from the new Click to Call Options on the Website
- 29% increase in Website visits from the GMB
Search Engine Optimization for a local business is the most effective way to grow any local business long-term. In the words of the world-famous musical artist PitBull – “Slow but for Sho.”