If you’ve searched “How much does SEO cost?” or “inexpensive SEO options,” you’re not alone. Many small business owners want to grow their online presence, but with current economic conditions, they worry that SEO services are too expensive. The good news? You don’t need a huge budget to make SEO work. Here are three simple, effective SEO strategies:
Start with Local GMB SEO Services
Your Google Business Profile (formerly Google My Business) is one of the most powerful free SEO tools online, and you can get this started on your own. Completing your profile with accurate business info, high-quality photos, business hours, services, and location gives you a solid foundation.
Ask happy customers to leave reviews — Google loves fresh, positive reviews. When your listing is fully optimized, your business is more likely to appear when people search for services in your area, helping drive local traffic and leads.
Your SEO provider of choice should be updating this profile weekly with new posts and service options on the back end of the profile.
What is the Cost of Local SEO Services?
For the above-mentioned service, seo agencies have different SEO pricing models. For Local SEO services, you should expect to pay between $400 and $750 per month per location. We offer this service for $600 per month per location, with discounts available for businesses with multiple locations.
We also offer a one-time Local SEO package that includes creating your Google Business listing and 15 other local business directory accounts, which are essential for organic search. All local directories feature accurate business descriptions and categories, complete contact information, and high-quality images of the brand and its services.
Focus on One Main Service
Instead of trying to rank for every service you offer, pick one core service to target first. This allows you to concentrate your keywords, content, and optimization efforts on what brings the most value. For example, if you’re a med spa, focus on “Botox treatments” instead of spreading thinly across dozens of services. Once you build authority in one area, you can expand into others.
We executed this same SEO strategy for Royal Cleaning, LLC of Bloomfield, NJ. Royal Cleaning’s primary source of revenue came from residential cleaning. We created a campaign centered around commercial cleaning services in their target area, and like a rising tide, not only did we begin to drive traffic and leads for commercial cleaning, but residential leads also increased in the first 5 months of the campaign.
With us, by focusing on one specific service, you increase the potential to gain targeted leads, but you also execute on the foundational aspects of SEO services. These include:
- Keyword Research
- Technical SEO Audits
- Proper Link Building
- Blog Content Creation
- And More
Optimize for Spanish (or Your Client’s Primary Language)
If your business serves Spanish-speaking or multilingual communities, SEO in their preferred language can open up a huge untapped audience. SEO in other languages is largely under-served.
Creating web pages, blog posts, and Google Business listings in Spanish (or the appropriate language) helps your content appear in search results for that community. You’ll face less competition and build stronger trust by speaking directly to your audience in their native language.
We used this strategy for Caliber Health Plus in NJ to generate leads for their training program. The focus of their seo campaign was on people looking for jobs as a home health aide or for home health aide training for future job placement. Our SEO efforts led to us ranking over 170 keywords in the #1 position on Google in Spanish. Check out the full article on the SEO strategy for Caliber Health Plus here.
How Much does full service search engine optimization cost?
SEO pricing can vary widely. Businesses generally should invest $1,500 to $5,000 monthly, while others spend much more or even start around $500. It really depends on your goals, the size of your business, and how competitive your industry is.
At Pix-l Graphx, we tailor SEO plans to fit your needs and budget, so you’re paying for a strategy actually drives results. Whether you’re just getting started or ready to scale, we’ll build a strategy that works for you.
Bonus Tip: The key to affordable SEO is being focused, consistent, and local. Even on a small budget, these strategies can deliver meaningful results over time.