In the competitive e-commerce landscape, visibility is everything. That’s why Poptopia.us, an innovative online retailer selling exclusive Funko Pop collectibles and action figures, embarked on an ambitious SEO campaign from April to September 2023. This SEO for ecommerce campaign ended with spectacular results that redefined their online presence and sales strategy.
Over six months, Poptopia.us focused intensely on optimizing its ecommerce website for search engines, targeting keywords relevant to its diverse product range, improving site architecture, and enhancing user experience. The outcomes were nothing short of transformative:
Organic Traffic Surge
Organic site visits more than doubled, jumping from 714 to 2,055 monthly visitors. This growth indicates a significant increase in users reaching the site through natural search results, a testament to the effectiveness of the enhanced SEO practices.
Impressions Skyrocket
Impressions on search engines are a precursor to clicks, and for Poptopia.us, these, too, saw a dramatic rise. From 35,930 to a whopping 138,089, the increase in search impressions underlines the growing visibility of their products and content in search results, making them a go-to source for more customers.
On-Page Engagement Boost
Perhaps the most telling statistic of all is the increase in on-page views, which soared from 3,258 to 19,056. This metric is crucial because it reflects a deeper engagement with the website’s content, suggesting not only are more visitors arriving at the site, but they are also interacting more extensively with what they find on their ecommerce website.
Keyword Research and Keyword Ideas
The initial ecommerce keyword research allowed us to hone in on the keywords that drove high-quality traffic. This stage in the process included the following:
- Review the entire ecommerce site and break down the product and category pages.
- Create a list of target keywords based on the product type plus brands, then take this a step further with the product plus brand plus the word “collection” or starter box.
- Use the approved keyword research list to update each category page and product page with meta descriptions, SEO title tags, and internal links.
By properly executing the above step hand-in-hand with the client we were able to solidify page one ranking for many product and big brand keywords for this ecommerce seo campaign.
These metrics highlight a clear success story for Poptopia.us, demonstrating the power of a well-executed search engine optimization strategy in the e-commerce sector.
By focusing on organic growth, they’ve improved their visibility and traffic and enhanced user engagement, setting the stage for increased sales and customer loyalty. This growth in user data allowed us to create more targeted META advertising campaigns by retargeting users with product ads based on their online shopping journey.
This SEO journey is a blueprint for similar businesses aiming to capitalize on digital strategies to elevate their market presence and drive tangible results.