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90%
Increase in Phone Calls
SEO led to a significant 90% growth in phone calls generated through the restaurant's Google My Business profile.
17 keywords
on Google Page 1
Within six months, 17 key search terms achieved first-page rankings on Google, improving the restaurant’s search visibility.
25+ keywords
on Top 3 Pages
25+ relevant keywords appeared within the top 3 pages of Google, driving increased website traffic & qualified leads.
Objective
The goal of the SEO campaign for the Vistamar City Island Restaurant was to significantly boost its local search visibility. This was achieved by optimizing the restaurant’s online presence, focusing on ranking for high-traffic, relevant keywords. The objective was to enhance engagement, particularly in driving customer actions such as phone calls, reservations, and website visits. Improving the restaurant’s organic reach on search engines would ultimately lead to greater foot traffic and revenue growth.
Challenges
The restaurant's website faced numerous SEO challenges when the project began. It had minimal optimization, making it difficult to compete with other local businesses in search rankings. Additionally, the site was not ranking well for important keywords, with only one keyword showing up on the first three pages of Google results. Overcoming these initial setbacks required a strategic approach, including on-site improvements and off-site link building to improve the restaurant’s authority in its local market.
SEO Results.
From ZERO to 20 Keywords on Page 1
We began the SEO campaign with a website that the client had inherited. Our research showed that their Google rankings needed significant improvement, especially for the services that drive the most revenue. Initially, the restaurant’s site had only one keyword ranked within the top three pages of Google. However, within six months, we successfully ranked the Vistamar Restaurant for 25 keywords within the first three pages of Google, including 17 keywords on the first page, significantly boosting their visibility and potential for customer engagement.
Keyword Ranking Summary
Header | Baseline | Jan '23 | Feb '23 | Mar '23 | MOM Growth % |
|---|---|---|---|---|---|
Top #1 Rank | 0 | 1 | 3 | 3 | 0% |
Top #3 Rank | 0 | 3 | 5 | 8 | 60% |
Top #5 Rank | 0 | 9 | 13 | 13 | 0% |
Top #10 Rank | 0 | 13 | 15 | 17 | 13% |
Top #30 Rank | 1 | 26 | 26 | 25 | -4% |
Top #50 Rank | 7 | 26 | 27 | 28 | 4% |
Search Impressions
Header | Impressions |
|---|---|
Sept '22 | 6738 |
Oct '22 | 40696 |
Nov '22 | 42021 |
Dec '22 | 42381 |
Jan '23 | 48745 |
Feb '23 | 52718 |
MOM Growth % | 8% |
Google My Business Calls Tracked
Header | Calls 2022/23 | Calls 2021/22 | YOY Growth % |
|---|---|---|---|
Aug '22 | 767 | - | - |
Sept '22 | 583 | 405 | 44% |
Oct '22 | 428 | 280 | 53% |
Nov '22 | 357 | 224 | 59% |
Dec '22 | 550 | 253 | 117% |
Jan '23 | 479 | 162 | 196% |
Feb '23 | 921 | 257 | 258% |
MOM Growth % | 92% | 59% |
All statistics are as of March 2023
SEO Actions.
Finding Relevant Keywords
The most important step for a successful restaurant SEO campaign is knowing what search terms will benefit your business the most. We used various keyword research tools, like Google Keyword Planner, for Vistamar Restaurant and Lounge to generate a target list of almost 200 niche keywords.
The exercise allows us to ensure Vistamar comes up for relevant searches for:
Local Restaurants
Cuisines type searches
Brunch Options
Event Space Catering
Event Celebrations
Prix-Fixed menu options
This research now helped us also optimize their Google My Business listing.
Optimize for Local SEO
From 2004 to 2006 Google changed the result for local searches or results based on location, for instance, searches of businesses within specific towns and cities. Location-based searching is usually a very good tool for Google Map navigation carousels and other navigation. Add a restaurant website to every restaurant directory reviews website and social networking site is incredibly easy! – step in maximizing for this outcome. Start putting business information on the website.
So as their search rankings continue to increase, their business profile increases in impressions and visibility, which should continue to increase the action on that CALL NOW button.
Let's elevate your online presence.
Take the first step towards SEO success today! Book your consultation now and let's turbocharge your digital strategy together. Don't miss out on the opportunity to boost your visibility, drive traffic, and skyrocket your business growth.