Slate Med Spa.

SEO Campaign Case Study of SlateMedSpa.com

Objective

The overarching objective of Slate MedSpa's SEO campaign was to achieve a significant uplift in organic search results visibility, thereby reducing the reliance on and expenditure associated with pay-per-click (PPC) advertising strategies. This goal was rooted in the desire to optimize marketing budget efficiency while enhancing the digital reach and impact of the MedSpa's services.

Key to achieving this objective was the generation of high-quality sales leads via strategically placed inquiry forms across the website. This approach aimed to capture potential client interest across all pages, funneling this interest into tangible business opportunities. The campaign specifically focused on promoting an array of MedSpa services, including injectables, laser hair removal, medical facial and skin treatments, as well as non-surgical fat and cellulite reduction therapies. A critical aspect of these services is their non-invasive nature, offering clients effective solutions with no downtime, aligning with the evolving consumer preference for minimally invasive aesthetic procedures.

Geographically, the campaign targeted a localized strategy, focusing on New Jersey, with particular emphasis on Wayne, NJ, and Paramus, NJ. This localized approach was designed to capture the attention of potential clients within these areas, leveraging local SEO tactics to dominate search results in a regionally concentrated market. Through these strategic objectives, Slate MedSpa aimed to not only elevate its online presence but also to solidify its position as a leading provider of medspa services in the highly competitive New Jersey market.

Challenges

For Slate MedSpa, stepping into the highly competitive and ever-evolving digital landscape of the medspa industry presented a formidable challenge. The primary hurdle was to dismantle the longstanding dominance of well-established competitors in both organic search rankings and Google's Local Pack listings. These competitors had cemented their presence at the pinnacle of search engine results for a comprehensive array of priority keywords associated with medspa services, treatments, and therapies.

In an industry where visibility is synonymous with viability, Slate MedSpa found itself grappling with the dual challenge of making a mark in a saturated market and achieving visibility for critical search terms. This situation was further compounded by the dynamic nature of search engine algorithms, which demanded a nuanced understanding of SEO strategies and local SEO dynamics. The ultimate goal was clear: elevate Slate MedSpa’s online presence to outrank its entrenched competitors, thereby enhancing its digital footprint and attracting a larger share of potential clients searching for medspa solutions. Achieving this would not only require a sophisticated SEO strategy tailored to the medspa industry's unique demands but also a commitment to understanding and adapting to the intricacies of local search dynamics.

SEO Results.

Keyword Ranking Growth

The strategic SEO campaign deployed for Slate MedSpa over a 10-month period yielded remarkable results across several key performance indicators (KPIs), particularly in the area of keyword rankings. Here’s a detailed overview of the improvements observed from the campaign's inception in April 2023 to its evaluation point in January 2024.

Here's the growth in numbers and percentages for the keyword rankings from the start of the campaign to the 10th month for Slate MedSpa:

  • Top #1 Rank: Increased by 22 keywords, marking a growth of 2200%.
  • Top #3 Rank: Increased by 39 keywords, marking a growth of 780%.
  • Top #5 Rank: Increased by 41 keywords, marking a growth of 315.38%.
  • Top #10 Rank: Increased by 36 keywords, marking a growth of 128.57%.
  • Top #30 Rank: Increased by 48 keywords, marking a growth of 109.09%.

These figures highlight the significant strides made in enhancing the website's visibility and ranking performance across various top-ranking categories, showcasing the SEO campaign's success.

Google Search Impressions Growth

May '23
June '23
July '23
Aug '23
Sept '23
Oct '23
Nov '23
Dec '23

97,504

13,7481

119,766

125,970

158,928

201,793

231,994

201,056

The Google Search Impressions for Slate MedSpa witnessed a significant growth from May 2023 to December 2023, with the numbers increasing by 103,552 impressions. This represents a growth of approximately 106.2% over the 8-month period. The graph above visualizes this impressive growth in search impressions, showcasing the positive impact of the SEO campaign on enhancing Slate MedSpa's online visibility.

Leads Growth

Header
July '23
Aug '23
Sep '23
Oct '23
Nov '23
Dec '23

Phone Calls
(Click to call)

19

60

51

53

39

53

Form
(All treatment pages)

18

131

173

167

186

124

Form
(Pop up)

18

58

73

157

59

45

Form
(Schedule Consultation)

8

13

20

8

12

6

Total

63

262

317

385

296

228

The Google Search Impressions for Slate MedSpa witnessed a significant growth from May 2023 to December 2023, with the numbers increasing by 103,552 impressions. This represents a growth of approximately 106.2% over the 8-month period. The graph above visualizes this impressive growth in search impressions, showcasing the positive impact of the SEO campaign on enhancing Slate MedSpa's online visibility.

Keyword Level Growth

Keyword
Before SEO Rank
Before SEO Rank

emtone wayne

1

1

hydrafacial wayne nj

1

1

medical spa wayne nj

1

1

coolsculpting wayne

2

1

hydrafacial nj

3

2

Laser Facial paramus

3

1

med spa wayne nj

3

1

medical spa wayne

3

1

medspa wayne

3

1

coolsculpting paramus

4

1

coolsculpting paramus nj

4

1

emtone paramus

4

1

nj hydrafacial

4

2

emtone new jersey

5

1

hydrafacial paramus nj

5

1

Vi Peel wayne

5

1

ACNE SCAR reduction paramus

6

9

emtone morristown

6

5

Kybella paramus

6

3

med spa paramus nj

6

3

coolsculpting wayne nj

7

1

hydrafacial new jersey

7

3

Microneedling paramus

7

3

Juvederm paramus

7

7

coolsculpting deals new jersey

8

2

medspa paramus

8

1

Ultra Laser Facial nj

8

1

Vi Peel paramus

8

3

ACNE SCAR reduction wayne

9

2

medical spa paramus nj

9

1

Laser Facial wayne

10

1

medical spa paramus

10

3

medical spa morristown nj

10

5

ACNE SCAR removal wayne

11

3

botox wayne nj

11

2

Lip Fillers paramus

11

3

Lip Fillers wayne

11

3

laser hair removal wayne nj

12

1

medspa morristown

13

5

ACNE SCAR removal paramus

14

3

coolsculpting new jersey

15

8

Kybella wayne

15

1

laser spa nj

15

3

laser spa new jersey

16

4

laser hair removal near paramus nj

17

1

coolsculpting nj

18

5

medical spa morristown

19

10

Laser Facial morristown

20

9

coolsculpting morristown nj

22

5

hydrafacial morristown nj

22

8

hydrafacial near me nj

24

5

lip fillers nj

27

17

Microneedling wayne

32

2

lip fillers new jersey

38

20

lip injections nj

39

28

Vi Peel morristown

41

29

laser hair removal near morristown nj

41

14

stretch mark removal nj

41

26

Kybella nj

43

16

botox paramus

43

20

Juvederm wayne

43

1

fraxel new jersey

44

22

botox paramus nj

45

5

laser facial new jersey

45

3

fraxel nj

46

23

Kybella new jersey

51

23

ACNE SCAR removal morristown

100

33

botox morristown nj

100

39

Lip Fillers morristown

100

22

ACNE SCAR reduction new jersey

100

22

ACNE SCAR reduction nj

100

21

ACNE SCAR removal new jersey

100

54

acne scar removal nj

100

57

botox morristown

100

29

botox wayne

100

3

Fractional Laser Resurfacing nj

100

16

Laser Facial nj

100

5

laser hair removal bergen county

100

10

laser hair removal morris county nj

100

35

nj laser hair removal

100

20

lip injections new jersey

100

25

med spa new jersey

100

3

med spa nj

100

5

medspa

100

46

medspa botox near me

100

19

microneedling morristown

100

18

new jersey laser hair removal

100

27

non invasive fat reduction new jersey

100

19

stretch mark reductionl nj

100

15

restylane new jersey

100

24

Restylane nj

100

28

Restylane wayne

100

2

Restylane paramus

100

7

Weight loss injections nj

100

23

Weight loss injections new jersey

100

37

Weight loss injections wayne

100

9

Weight loss injections paramus

100

9

SEO Actions.

To address the challenges faced by Slate MedSpa and meet the outlined objectives, a comprehensive suite of SEO actions was meticulously executed. Each step was aimed at enhancing the website’s visibility, improving its search rankings, and ultimately driving more organic traffic. Here’s a breakdown of the pivotal SEO activities undertaken:

  • Google Analytics Setup: We established a robust framework for performance monitoring and conversion tracking using Google Analytics. This setup allowed us to gain valuable insights into user behavior, traffic sources, and the effectiveness of our SEO strategies in real-time, enabling data-driven decisions to maximize ROI.
  • Google Search Console Integration: By integrating Google Search Console, we were able to identify and rectify potential crawl errors, ensuring the website's pages were indexed correctly and efficiently by Google. Furthermore, we leveraged keyword-level impressions data to continuously refine and optimize our campaign, ensuring our efforts were aligned with actual search behavior and trends.
  • Keywords Research: A cornerstone of our strategy was conducting extensive keyword research tailored to the MedSpa’s target treatments and therapies. This process led to the identification of over 200 key phrases, laying a solid foundation for the SEO campaign and ensuring content relevancy to our target audience's search queries.
  • Technical SEO Evaluation and Optimization: Through a detailed technical SEO assessment, we identified and resolved issues impeding the website's SEO performance. This included enhancing site speed, mobile responsiveness, and addressing any crawlability and indexability concerns, thereby providing a seamless user experience.
  • On-Page Optimization: Our on-page SEO efforts focused on meticulous optimization of meta tags, landing page content, alt tags for images, and strategic internal linking. These adjustments were critical in improving the site’s relevance and authority for targeted keywords, ensuring the content was both user and search engine friendly.
  • Link Building: To bolster the website's domain authority and search visibility, we embarked on an aggressive link-building campaign. By securing over 200 high-quality backlinks monthly, we enhanced Slate MedSpa’s online reputation and credibility, a crucial factor in outranking competitors.
  • Google My Business Optimization: Recognizing the importance of local SEO, we optimized Slate MedSpa’s Google My Business listings. This involved refining the listings to eliminate clutter, incorporating rich and optimized business information, and clearly listing all available treatments and therapies, thereby improving local search visibility and relevance.
  • YouTube Optimization: Understanding the growing influence of video content, we optimized the MedSpa’s YouTube channel and videos. This included implementing SEO best practices for video titles, descriptions, and tags to enhance visibility within YouTube search results, leveraging video content as a powerful tool to attract and engage potential clients.

Through these strategic SEO actions, we aimed to build a strong, optimized online presence for Slate MedSpa, driving both traffic and engagement by connecting with the target audience effectively and efficiently.

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