How Pix-l's strategic marketing initiatives boosted Capri’s digital presence.

We did it! Over 30 million impressions generated, and we surpassed our goal of increasing student enrollment. We're keeping the momentum going and continuing to make a difference for their cosmetology school.

Customers served! 12000 Customers served!

Leads Generated

through combined web & social digital efforts.

Customers served! 12000 Customers served!

Link Clicks

demonstrating engagement across platforms.

Customers served! 12000 Customers served!

Conversion actions

between form submissions and tracked phone call.

Client Background

Capri Cosmetology Learning Centers, with a 30-year history in New York and multiple locations, is renowned for its comprehensive training in cosmetology.

Our Role

Pix-l Graphx was selected to oversee all facets of digital marketing for Capri Cosmetology Learning Centers. This included strategic oversight and execution of Google Ads, Social Media Ads, and SEO, as well as a critical website overhaul to modernize their online footprint and optimize lead generation.

Strategy and Execution.

Our comprehensive approach involved several key initiatives:

Market Research & Planning

Conducted in-depth market analysis to tailor our digital strategies effectively.

Website Redesign

Launched a newly designed website focused on user experience and conversion optimization to attract and engage prospective students.

Digital Marketing Campaigns

Managed and optimized Google Ads and social media advertising to maximize reach and impact.

SEO Implementation

Enhanced online visibility through targeted SEO practices, ensuring Capri’s prominence in search engine results.

Website Redesign.

We were committed to enhancing the digital experience for Capri's students, faculty, and visitors. Our website redesign reflects their dedication to innovation, accessibility, and user-centric design.

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Homepage

Our History

Why Choose Us

FAQs

Admission Requirements

Salon & Spa Services

Digital Marketing.

Capri Cosmetology Learning Center aimed to increase brand awareness, drive enrollment, and engage with prospective students through a targeted digital marketing campaign. By leveraging various digital platforms, we sought to showcase the unique offerings and vibrant community at Capri.

14,512 leads were generated from Web form submissions, Social Forms, Google Ads, Social Media Ads and Phone Calls.

Impact.

The strategic marketing initiatives markedly boosted Capri’s digital presence:

Brand Visibility

Over 30 million impressions generated, significantly increasing brand awareness.

Goal Met!

Student enrollment increased in all locations, surpassing their target goal.

Ready to Transform Your Digital Marketing?

Schedule your consultation today and let’s optimize your digital strategy. Boost your visibility, engage more customers, and fuel your business expansion.