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Client Background
Capri Cosmetology Learning Centers, with a 30-year history in New York and multiple locations, is renowned for its comprehensive training in cosmetology.
Our Role
Pix-l Graphx was selected to oversee all facets of digital marketing for Capri Cosmetology Learning Centers. This included strategic oversight and execution of Google Ads, Social Media Ads, and SEO, as well as a critical website overhaul to modernize their online footprint and optimize lead generation.
Strategy and Execution.
Our comprehensive approach involved several key initiatives:
1. Market Research & Planning
2. Website Redesign
Launched a newly designed website focused on user experience and conversion optimization to attract and engage prospective students.
3. SEO Implementation
4. Digital Marketing Campaigns
Website Redesign.
We were committed to enhancing the digital experience for Capri's students, faculty, and visitors. Our website redesign reflects their dedication to innovation, accessibility, and user-centric design.
(Click on the image to view full screen.)
Homepage
Our History
Why Choose Us
FAQs
Admission Requirements
Salon & Spa Services
Digital Marketing.
Capri Cosmetology Learning Center aimed to increase brand awareness, drive enrollment, and engage with prospective students through a targeted digital marketing campaign. By leveraging various digital platforms, we sought to showcase the unique offerings and vibrant community at Capri.
14,512 leads were generated from Web form submissions, Social Forms, Google Ads, Social Media Ads and Phone Calls.
Google Ads.
Our Google Ads strategy aimed to maximize reach and engagement through highly targeted campaigns. By focusing on key search terms relevant to cosmetology education, we ensured Capri was visible to those actively seeking beauty school programs. This approach yielded over 340,000 impressions, driving qualified traffic to the site and generating thousands of actionable leads with a conversion rate exceeding 21%.
24 Month Campaign (2021-2023)
Meta Ads.
Leveraging Meta's advertising platform, we launched visually compelling ads targeted to Capri's ideal student demographic. Through strategic ad placements and optimized audience targeting, we generated over 3 million impressions and a strong conversion rate, resulting in nearly 2,000 new leads. This enhanced Capri’s brand reach and engagement across social channels, connecting with prospective students effectively.
24 Month Campaign (2021-2023)
3.1258 M
1,975
Leads
614.64 K
Reach
4.48%
Conversion Rate
Search Engine Optimization (SEO).
Our SEO efforts centered on optimizing Capri's online visibility, making it easier for prospective students to discover the school. Through a combination of keyword optimization, content strategy, and technical SEO improvements, we achieved over a million impressions. These efforts converted to over 20,000 leads, boosting Capri’s web presence and driving meaningful engagement with their site.
24 Month Campaign (2021-2023)
16,401
Call Leads
3,610
Form Leads
20,011
Total Leads
1M+
Impressions
Impact.
The strategic marketing initiatives markedly boosted Capri’s digital presence:
Brand Visibility
Goal Met!
Ready to Transform Your Digital Marketing?
Schedule your consultation today and let’s optimize your digital strategy. Boost your visibility, engage more customers, and fuel your business expansion.