Poptopia.us

Stellar SEO Campaign: Tripling E-commerce Success in Just Eight Months

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Customers served! + 355 % Customers served!

Organic Traffic Surge

Monthly organic traffic jumped from 714 visitors to 3,269, showcasing the campaign’s success in significantly boosting site visibility.

Customers served! + 355 % Customers served!

Impressions Skyrocket

Impressions soared from 35,930 to 210,014, positioning Poptopia.us in front of a larger audience, thanks to strategic keyword targeting.

Customers served! + 355 % Customers served!

On-Page Engagement

Monthly page views rose from 3,258 to 27,956, indicating that users were not only visiting but engaging more deeply with the site’s content.

Background

Poptopia.us, a forward-thinking online retailer specializing in exclusive Funko Pop collectibles and action figures, set out to significantly boost its online presence in a highly competitive e-commerce environment. From April to September 2023, the company executed a well-planned SEO campaign designed to improve visibility, attract high-quality traffic, and ultimately drive sales.

Challenge

Operating in a niche market with a high degree of competition, Poptopia.us sought to gain more traction through organic search, reaching users interested in collectibles and pop culture items. To do so, they needed to strategically position their website and products to capture search engine traffic, improve user engagement, and make Poptopia.us a go-to source for collectors.

Strategy

The six-month SEO campaign was tailored to address core areas of opportunity:

Keyword Research and Optimization

Extensive keyword research identified high-value keywords related to popular Funko Pop collections, specific brands, and trending collectibles. The team developed a targeted list, focusing on combinations like "Funko Pop + Brand" or “Brand + Collection” to capture relevant, high-intent search traffic.

On-Page Optimization

Each product and category page was optimized with SEO title tags, meta descriptions, and internal links. Content updates highlighted keywords naturally while enhancing page relevance for both users and search engines.

Site Architecture and UX Enhancements

Improvements in site structure ensured smoother navigation, faster load times, and more engaging experiences for users, reducing bounce rates and encouraging deeper exploration across the site.

Content Marketing

To support keyword goals and engage users, Poptopia.us published engaging blog content that provided information on collectibles and collection tips, establishing credibility within the community.

Results

The campaign yielded transformative outcomes, demonstrating the potential of well-executed SEO for e-commerce:

Organic Traffic Surge

Monthly organic traffic jumped by 357%, from 714 visitors to 3,269. This increase in traffic from search engines underscored the campaign’s success in boosting the site’s visibility.

Impressions Skyrocket

Impressions—a key indicator of search visibility—rose from 35,930 to an astounding 210,014, positioning Poptopia.us in front of a much larger audience. This increase underscored the effectiveness of targeting relevant, high-traffic keywords.

On-Page Engagement

User engagement metrics also saw impressive growth. Monthly page views rose from 3,258 to 27,956, demonstrating that visitors were not only landing on the site but engaging with multiple pages, indicating deeper interest and satisfaction with the content.

Impact on Advertising Strategy

The increase in high-quality traffic also set the stage for more targeted advertising efforts. The data collected from this organic surge enabled retargeting campaigns, which further boosted conversions by displaying tailored ads to users based on their previous browsing behavior on Poptopia.us.

Statistics

Over the past 6 months, our SEO efforts have driven impressive results, including:

450

Sales

3.76

ROAS

15,598

clicks

747,454

people reached

$6,075.95

spend

1,076

checkouts initiated

Daily Impressions

There is a good growth in daily impressions, please refer to the screenshot from Google
Search Console:

Non-Branded Impressions

We have also noticed an excellent growth in “non-branded” impressions to the website,
that is the number of times the website is visible on Google search when your products are
searched:

Conclusion

Poptopia.us’s SEO campaign is a powerful example of how strategic SEO can elevate e-commerce performance. By focusing on organic growth and engagement, the brand increased visibility, expanded its audience, and built a solid foundation for customer loyalty. This case study serves as a blueprint for other e-commerce businesses looking to achieve similar success through digital strategies.

Visit www.POPTOPIA.US

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