If you are doing anything web base you are bound to hear the term split testing, but what is split testing? Split Testing [A/B Testing and Multivariate Testing are all the same] a way of improving websites, landing pages, adwords, email marketing campaigns or social media advertising by testing different variables that will allow you to optimization your online marketing. (more…)
Every business owner wants to be more active on social media. However, their Social Media Marketing goals are skewed. Many are under the impression that having a large following on Facebook, Twitter, or Instagram means you are running a successful social media campaign. For social media plans, this is not always the case! (more…)
ROI is on every business owner’s mind! After working with Manhattan Lasik Center (MLC) for their SEO the past year, they finally decided it was time for a more up-to-date website. Their major focus was ensuring the new website would have a significant ROI once it was completed. (more…)
Have you ever walked into a brightly colored room and instantly felt happier? Color has a big impact on your emotions and how you feel. If you’re a business owner, you should keep this in mind while your logo is being designed. The color will tell people how to feel about your company! (more…)
Developing your personal brand is probably one of the most important parts of being a real estate agent. One of the most important touchpoints is a real estate agent website. Some agents go with a custom branded website, some go with a free option provided by their broker or agency. There is no wrong way to go. As an agent, you need to be online and have a portal for people to get more information and possibly lead them into your lead generation funnels.
During your last networking event, how many people handed you a boring 14 point glossy business card? Needless to say, a business card with a wow-factor is hard to come across. So jump on the opportunity to be “that person” with an amazing business card! (more…)
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Facebook is making changes and I doesn’t look good like they’re going to benefit small businesses. bit.ly/2FFkpVd