Your website is your employee. For most of you it could be your first employee. So why do most businesses short change this oh-so important part of the business.
Lets put this in terms of an employee. The US minimum wage is currently $7.25 an hour. If this employee was only working part-time at 20 hours a week you’d be paying that employee $7,540 a year. If at full-time, at minimum wage, you’re looking at $15,080 each year. With good production, as a business, owner this is not a bad expense at all.
But in terms of your effective website design, business owners still don’t realize how much their websites do for them. It’s working 24/7. It doesn’t take a break, doesn’t need vacation days, takes inquiries, answers questions while you sleep and, if done properly, generates business. The list goes on and on. So you tell us what is your website worth?
Let me give you an example!
One of our clients, Bergen County Contracting, has been working with us for the past 5 years now. When we began working with them, they wanted us to manage their website and other marketing materials. For about 3.5 years we managed their website and constantly recommended they invest in a new website. There answer was, “No, the website works fine, I just want to keep doing the postcard promotions you do for us.” Aside from the website, we designed and managed all their design and printed materials.
So about a year and a half ago, they came to us because they were finally ready to move forward with a website. I guess 3.5 years of reminders finally helped. 🙂 We worked on the website for about 2.5 months and still do regular updates to this day. Funny enough their website has now become their first and only priority. We receive calls from our clients all the time, thanking us for the website we created. Their website has actually raised their profits tremendously. They land larger projects with no issues and no need for referrals. Before they launched their new website, they always had issues landing larger projects. They were also always ask for customer referrals and their BBB credentials. All that stopped once their new website was launched. Not until after is when they realized that the lack of a professional website was the issue for the business they were generating.