Because you should! Because everyone else it doing it! Advertising on Social Media is cheap! Get people who are actually interested!

Done! Have a great day! Just kidding, not done. But seriously those are the main reasons. Let‘s dive in one by one.

First,

you really should be advertising on social media because it’s one of the most effective ways to get the word out about your business, promotion, or special product. Now, let’s be clear. We’re not talking about posting every day, engaging with people and fan acquisition, click here for that.

We’re simply talking about paying Facebook, Instagram, Twitter, LinkedIn, or Pinterest to get your ad in front of targeted group of people who would be interested in your product. Your target your amazing steak entree to men within a 5-mile radius of your restaurant that like beer, t-bone steaks, and skirt steak. You had me at hello! 

When working with the right social media advertising team, maybe Pix-l Graphx, you can really create awesome graphics and landing pages that are consistent with your brand and generate possible leads. The best part of all, you can get started and launch an advertising campaign within a few days.

Second,

everyone else is doing it. And, if for some ungodly reason they are not, then now is the time to strike! Being the first to start advertising on social media locally would give you a tremendous advantage over your local competitors, and maybe even larger franchise businesses that haven’t reached your region. Think about that for a second. You really do have just as much opportunity as a company that has a $10,000 monthly advertising budget, if you are swift and creative.

Next,

it is one of the most cost effective ways to advertise your business. These platforms are extremely cost effective in comparison to that of a local newspaper or magazine, radio spot, or direct mail piece. We’re not saying to completely stop all other marketing but consider reducing the budget and test social media advertising for a month. The results might surprise you.

And Finally,

Reporting. Now, you’ve worked with many other marketing services in the past and heard it all before. Does this ring a bell, “For just $1,200 your ad in this paper will be delivered to 1,000,000 people!” Now, though that does sound great, who is really listening to your radio ad or looking at your article in the paper. Did they even pay attention or read it? Or just skim over it?

All social platforms will give precise metrics of the performance of your ad campaign. So, if you’re spending $200 to advertise a new romper available at your boutique to women between 24-45, that love summer, and are in your town, you will be able to see how many people clicked on your ad, watched your video, and/or engaged with your ad. What newspaper ad will give you that? And if that does happen in the future, that will be very creepy.